Facebook apparently is largely unaffected by ad-blocking applications that have cropped up for iOS devices, and Chief Operating Officer Sheryl Sandberg says the social network plans to further appeal to advertisers with a method of purchasing online video ads similar to that for television and an option to let brands poll smartphone users.
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Domino's is one of the largest e-commerce companies in the world by transaction count, said CEO Patrick Doyle. Half of the company's sales are digital, and about 300 of the 700 employees at the company's headquarters work in technology, he noted. The company can accept orders placed through texts, tweets or even emojis.
Social advocacy is normally focused on how brands can reach a wider audience by leveraging employee and fan networks, but Buffer's Kevan Lee believes this one-sided model is outdated. He writes that advocacy requires a 360-degree approach, in which brands lift the people who support them and, in doing so, more authentically reflect the actual people behind the business.
Cinnabon is aiming to conquer Snapchat with a video campaign that leverages its social clout on Twitter and Facebook to steer people to the messaging site rather than relying on paid advertising. "We have to use the channels that we have access to," Cinnabon's Jill Thomas says.
Twitter has invited agencies to #VideoNOW on Oct. 8 to showcase its live video features, and executives are expecting to see a demonstration of Project Lightning, a video-related product. One agency executive who has seen the product said: "After experiencing Lightning, I wholeheartedly believe it will be the saving grace of Twitter. It will turn Twitter around."
The use of social data creates legal risks and raises ethical issues, and companies need a clear framework for responsible data use, says Susan Etlinger of Altimeter Group. "Organizations that accept this reality now, and expand their governance frameworks to address social data, will be better positioned to retain the trust and loyalty of their constituencies -- even as new technologies emerge," Etlinger says.
A cocktail called the Trinidad Sour has spread around the world, even though it's more than 30% Angostura bitters, a liquor generally classified as nonpotable, M. Carrie Allan writes. The drink is as bitter as its name suggests, but it's also spicy, and better balanced than many IPAs on the market, Allan writes.
The complexity and, at times, intimacy, of social data opens up many unexplored ethical questions that when left unaddressed can lead to reputational and legal risk.
Altimeter Group's Susan Etlinger, as quoted by Bloomberg BNA
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