WEBINAR: Customer Wants and Needs: Measuring Experiences through Feedback

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Customer Wants and Needs: Measuring Experiences through Feedback Thursday October 8, 2015 TIME: 2:00pm ET/ 11:00am PT Organizations are rapidly adopting more sophisticated feedback management programs to drive continuous feedback, to better understand and get to the heart their customers' wants and needs. This level of data gives businesses the insights to make timely improvements that build a solid customer base and loyal following. The end goal? Higher customer ROI when survey solutions are utilized and implemented properly. When customers are asked to provide feedback, they are happier, more engaged and loyal to organizations that continuously take their opinions into consideration and in turn, improves the overall customer experience. This webinar will explore key industry trends in customer feedback and address why organizations are increasingly turning to sophisticated survey solutions and creating insightful feedback programs. Inquisium will present on these trends and discuss the importance of not just collecting data, but analyzing it and implementing business transformation to meet customers' ever-changing wants and needs. Attendees will learn how to: Leverage survey programs to collect ongoing feedback from customers Understand the basic and more sophisticated components of Voice of the Customer program Analyze customer data, identifying key insights and implementing business changes to create better customer experiences Who should attend: Customer experience professionals, marketing professionals, customer service professionals (manager level and above) Sponsors:		Presenters: Mike Phillips Director of Feedback Strategy, Inquisium With over 25 years of experience in providing analysis, research and consultation to clients, Mike Phillips is the director of professional services group at Inquisium. In this role, he is responsible for overseeing the division and supporting clients in all phases of Inquisium's customized survey research capabilities, from implementation to reporting. Meg Stensrud Regional Sales Director, Inquisium Meg Stensrud is a Regional Sales Director for Inquisium specializing in feedback initiative and strategy work with Fortune 1000 companies. Meg joined the team in 2007 and, over the past eight years, has cultivated business relationships with some of the world's largest organizations, including pharmaceutical companies, financial institutions, nonprofit organizations and associations. Moderator: Stefania Viscusi Editor, TMCnet Stefania Viscusi is an established writer and avid reader. She is a 2005 graduate of Albertus Magnus College, Magna Cum Laude. She currently holds a Bachelor's degree in English and a Bachelor's degree in Communications. Stefania has had four of her poems published by "Breakwater" (an Albertus-run literary magazine) and completed a successful internship with the Connecticut Trust for Historic Preservation as a Public Relations Specialist.
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