An Ignoble Experiment: Why retailers should be careful when using consumer photos

Vine creators have a bone to pick with Facebook | Opinion: The sharing economy hasn't taken off | Why retailers should be careful when using consumer photos

Created for ignoble.experiment@arconati.us | Web Version

September 21, 2015

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The Big Story

Vine creators have a bone to pick with Facebook

Vine stars say they're missing out on money because Facebook users are cross-posting their videos without permission or attribution. The social network should take YouTube's lead and provide tools to help creators identify and profit from cross-posted videos, social marketer Tyler McFadden says. "For a company like Facebook, this really shouldn't be an afterthought," McFadden says.

The Wall Street Journal (tiered subscription model) (9/21)

Smithereens: The Marketing Fragmentation Problem
Marketing's got a fragmentation problem. It's making marketing data hard to use, marketing operations hard to manage, and customer experiences with your brand hard for your customers to enjoy. Something's got to give. Find out why we're in this mess and what you can do to get yourself out of it. It's a short read, but an important one.

Connecting & Collaborating

Opinion: The sharing economy hasn't taken off

Peer-to-peer sharing platforms such as Neighborgoods, SnapGoods and Ecomodo were launched five to 10 years ago to provide consumers with a way to share expensive products such as power drills and other goods, but they failed to garner the same success as monetized sharing sites such as Uber or Airbnb. Some of the founders of the original sharing economy discuss how consumer apathy has led to its decline.

Fast Company online (9/14)

Why retailers should be careful when using consumer photos

Brands are making more use of user-generated photos on social media to engage with consumers, but there is ambiguity about the rights to use those photos and how brands should seek permission. Crocs and online baby products retailer Giggle have been called out for using photos taken by consumers without first seeking their permission. "It's absolutely clear from our standpoint that there has to be explicit permission given," said Instagram's global head of business and brand development, James Quarles.

The New York Times (free-article access for SmartBrief readers) (9/20)

Most Read by Marketing Decision Makers

"Like" button alternative could be a challenge for brands Digiday.com

Twitter hands its first-ever brand emoji to Coca-Cola Digiday.com

Brands tap into Snapchat geofilters The Wall Street Journal (tiered subscription model)

DKNY messages Instagram fans with tailored fashion content Advertising Age (free access for SmartBrief readers)

Why brands should tap influencers on social media Adweek

Marketer Moments

Burberry previews London show on Snapchat

(Ian Gavan/Getty Images)

Luxury fashion brand Burberry planned to offer a behind-the-scenes look at its latest line on Snapchat on Sunday, in advance of today's launch at London Fashion Week. Upscale brands including Louis Vuitton and Misha Nonoo also have embraced social media to expand the audience for their collections.

The Wall Street Journal (tiered subscription model) (9/18)

Century 21 tempts Facebook users to click autoplay spots

(Tim Boyle/Getty Images)

Sleek Machine has created a series of spots for Century 21 that are inspired by Facebook's silent-before-clicked autoplay videos. The "Sounds of Home" ads tease consumers with text about the sounds they are missing out on -- such as bacon sizzling, guitar strumming or children playing -- before suggesting that viewers buy a home and fill it with their own sounds.

Adweek (9/18)

Platform News

Why Facebook is leaving ad revenue on the table

(JOE KLAMAR/Getty Images)

Facebook had revenue of $4.04 billion in the second quarter, but is deliberately leaving additional profits on the table to build a sustainable ad business, executive John Hegeman says. He says the social network's ad-auction system weighs bids and relevance to price ads, somewhat reducing short-term profits, but encouraging brands to create high-quality ads.

Wired.com (9/21)

Measurement Matters

Twitter charts how tweets drive TV engagement

In this photo illustration the Twitter website is displayed on a mobile phone in front of a television.

(Peter Macdiarmid/Getty Images)

Research by Twitter reveals that nearly 9 in 10 tweets about television originate on mobile devices and that 85% of Twitter users active during prime time tweet about TV. Hashtag integration for a TV show boosts the number of related tweets-per-minute by 20%, and that can inspire viewer actions such as a visit to a brand's site, according to this infographic.

Adweek (9/20)

Social Shareable

Actors tweet Shakespearean takes on pop hits

Actors have been taking to Twitter to post 15-second videos of themselves declaiming the lyrics from popular songs as though they were Shakespearian verse. They include Minnie Driver performing "Gold Digger," Cynthia Erivo performing "Single Ladies" and Mark Bonnar giving a dramatic rendition of "Gangnam Style."

The Guardian (London) (9/21)

We're creating an economic incentive for advertisers to produce ads that are better targeted, or that are better quality in general.

Facebook's Andrew Bosworth, as quoted by Wired.com

Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.