3 misconceptions about social consumer participation

October 19, 2015 Issue Subscribe | View online 3 misconceptions about social consumer participation By Oscar Yuan Personally engaging with consumers can pay off big time, but some brands hesitate to compete for their attention. Here are three common objections marketers raise and how we can move beyond them. The key to evolving the man-machine partnership By James Murphy Automation has changed creative thinking, but that doesn't mean we should abandon the human touch. See why it's important to work together to evolve programmatic strategy and creative. How advertisers can replicate display success in video By Ted Dhanik It's time to stop making excuses -- the age of video is here. Bring your brand to life with these tips for display campaigns that work. Why original VOD programming is here to stay By iMedia Editors Video on-demand services are becoming semi-production companies at a surprising pace. Discover why this trend will soon be the standard, not the exception, in the online video world. Blog Posts Cocky or Confident? A Fine Line That Can Make or Break an Interview By Jane Turkewitz A few weeks ago, I sent a candidate on an interview that didn't go very well. My client thought he was cocky and rejected him. This... Top 9 reasons to attend ad:tech New York on Nov. 4 and 5 By iMedia Editors iMedia is excited to invite you to be a part of this year's ad:tech New York on Nov. 4 and 5. Here's why you need to check out our... Cover Stories 6 automotive megatrends you need to watch 8 job search rules marketers should live by The power of selfie marketing How to stand out in the Gmail Promotions tab 6 companies that got caught in epic marketing fibs Full calendar >> iMedia Breakthrough Summit Oct 26-28, 2015, Austin, TX Request invite iMedia Agency Summit Dec 6-9, 2015, Scottsdale, AZ Request invite iMedia Brand Summit Feb 21-24, 2016, Amelia Island, FL Request invite Resource Connection Featured Presentations A guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. See more >> Latest Jobs Manager, Creative Services More jobs >>

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