4 rules for responsible marketing to children

October 28, 2015 Issue Subscribe | View online 4 rules for responsible marketing to children By Greg Kihlström It should go without saying that advertising to children and for children's products should be done with care. Here are the guidelines to remember. A new generation of digital marketing in automotive By Jon Schulz In order to stay relevant, the auto industry has had to adapt to evolving consumer, safety, and technological trends. Following are two ways marketers have updated their advertising for a digital world. 3 tips for choosing the right mobile ad approach By Jason Morse Mobile ads are becoming the biggest digital advertising market. Here are three things to take into account when deciding how much to invest between in-app and mobile web ads. Blog Posts Taking offline marketing to the next level By Ian Mcgrath Given the flurry of new marketing channels that have opened up online, it can often seem like this is where all the action is. It... Back to the Future (of Loyalty) By Patrick Reynolds Todays that day. That day in time when hover cars were to ferry us from here to there effortlessly. Despite Elon Musks... Cover Stories 4 things you can learn about your competitors on Facebook 6 ways to find more value in your agency Why focusing on mobile is stupid 5 tips for marketing to new parents 3 misconceptions about social consumer participation Full calendar >> iMedia Agency Summit Dec 6-9, 2015, Scottsdale, AZ Request invite iMedia Brand Summit Feb 21-24, 2016, Amelia Island, FL Request invite iMedia Commerce Summit April 10-12, 2016, Nashville, Tennessee Request invite Resource Connection Featured Presentations A guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. See more >> Latest Jobs DIGITAL SALES MANAGER Manager, Creative Services More jobs >>

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