4 things you can learn about your competitors on Facebook

October 27, 2015 Issue Subscribe | View online 4 things you can learn about your competitors on Facebook By Doug Schumacher Smart marketers stay on top of their competitors' activities. See how to leverage the wealth of data the social network giant offers about your brand's rivals. The rise of comparative data in sports By Emily Huddell Due to a cluttered entertainment landscape, sports teams had to join the fight for consumer attention. Check out more about the research revolution that followed. Social media's content eclipse By Rebecca Lieb If your campaigns are focused primarily on social activity, it's probably time to rethink your channels. Find out why. Blog Posts Are We In the Mobile Immaturity Phase? By Jeff Hasen By every yardstick, including smartphones purchased, megabytes of data used, and sales generated, mobile is making historic... Meet Sean Cotton, President, Coegi By Judy Karsting Days into his new position Sean Cotton, President, Coegi shared how programmatic has paved the way for new opportunities within... Cover Stories 6 ways to find more value in your agency Why focusing on mobile is stupid 5 ways ad agencies are behind the times 5 tips for marketing to new parents 3 misconceptions about social consumer participation Full calendar >> iMedia Breakthrough Summit Oct 26-28, 2015, Austin, TX Request invite iMedia Agency Summit Dec 6-9, 2015, Scottsdale, AZ Request invite iMedia Brand Summit Feb 21-24, 2016, Amelia Island, FL Request invite Resource Connection Featured Presentations A guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. See more >> Latest Jobs DIGITAL SALES MANAGER Manager, Creative Services More jobs >>

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