5 tips for marketing to new parents

October 20, 2015 Issue Subscribe | View online 5 tips for marketing to new parents By Drew Hubbard Becoming a mom or dad will completely shift one's priorities, and marketers must tailor their strategies to fit these changes. This advice will help you reach your parental audience. Developing a human-first personalization strategy By Steve Caldwell The data solution you're looking for is here: human data. Get started by simply following these three steps. How to get ad viewability to at least 70 percent By Brian Brownie Brands need to pay attention to the threat of bots and spiders in digital advertising statistics. Check out these best practices to confirm the views are from real people. Blog Posts Location As A Context Filter By Tom Edwards I recently participated in a panel for Mobile Media Summit in NYC as a part of advertising week. The discussion was primarily... iMedia at Ad Week: Mobile Media Summit By Jennifer Marlo The Mobile Media Summit kicked off Ad Week 2015 with an impressive panel of CIOs who all seemed to agree on one thing: More often... Cover Stories 3 misconceptions about social consumer participation 6 automotive megatrends you need to watch 8 job search rules marketers should live by The power of selfie marketing How to stand out in the Gmail Promotions tab Full calendar >> iMedia Breakthrough Summit Oct 26-28, 2015, Austin, TX Request invite iMedia Agency Summit Dec 6-9, 2015, Scottsdale, AZ Request invite iMedia Brand Summit Feb 21-24, 2016, Amelia Island, FL Request invite Resource Connection Featured Presentations A guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. See more >> Latest Jobs Manager, Creative Services More jobs >>

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