5 ways ad agencies are behind the times

October 21, 2015 Issue Subscribe | View online 5 ways ad agencies are behind the times By Tom Edwards Now more than ever, advertisers need to stay on top of the latest innovations. Here's how many modern-day agencies are still stuck in the past. 7 vital tips for choosing a preview image By Sarah Mandato Forget headlines -- are visuals the dark horse of native campaign success? Follow these guidelines for picking an image that compels your audience. Why people respond to video more than text By Vitaly Shter The rise of YouTube and the decline of traditional publishing proves one thing above all: Humans are drawn to visual marketing. Take a look at a few reasons why. The Digital Dispatch: Coegi, Frequency540, and Taptica By iMedia Editors Metia Group made two promotions, Lotame announced a new partnership, and Stimulant made a new hire. Blog Posts Social media campaign from Naked fruit juice is socially-conscious By Doug Schumacher This is a nice, simple campaign with an added appeal of generating consumer contributions. Employing the hashtag #drinkgooddogood,... Knowing Your True Purpose As A Company: Panera Bread By Winnie Brignac Hart Panera Bread is a brand that knows its true purpose, and it is evident in every aspect of the organization. Panera is simple... Cover Stories 5 tips for marketing to new parents 3 misconceptions about social consumer participation 6 automotive megatrends you need to watch 8 job search rules marketers should live by The power of selfie marketing Full calendar >> iMedia Breakthrough Summit Oct 26-28, 2015, Austin, TX Request invite iMedia Agency Summit Dec 6-9, 2015, Scottsdale, AZ Request invite iMedia Brand Summit Feb 21-24, 2016, Amelia Island, FL Request invite Resource Connection Featured Presentations A guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. See more >> Latest Jobs Manager, Creative Services More jobs >>

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