6 marketing lessons from Amazon

October 5, 2015 Issue Subscribe | View online 6 marketing lessons from Amazon By Michael Estrin You shop at Amazon. Your brand probably sells on Amazon. But if you want to learn something about marketing, Amazon also has plenty of lessons for you. Stop managing and start leading your agency By Geoff Wilson So many projects never get finished within budget or on time, but it doesn't have to be that way. Find out how you can get better results with less heartache.  Is my ad spend increasing store sales? By Michael Quinn Digital advertising has opened up a whole new world of in-store marketing. Following are five new ways that brands are answering the oldest question in media. The 3 biggest marketing attribution challenges By iMedia Editors While "last click" has been around for years, marketers now know that attribution goes much deeper and requires more insight. These are the most pressing problems facing it today. Blog Posts iMedia at Ad Week: The IAB Mixx By Jennifer Marlo The all star lineup on day two of the IAB Mixx was primarily focused on content. Actor Seth Meyers took the stage to discuss his... Cocky or Confident? A Fine Line That Can Make or Break an Interview By Jane Turkewitz A few weeks ago, I sent a candidate on an interview that didn't go very well. My client thought he was cocky and rejected him. This... Cover Stories 6 sinful qualities of awful customer service 3 prescription drug ads that broke the mold 5 important ways to improve customer experience 7 brand spokespeople who were dropped due to scandal 6 secrets to marketing to ethical consumers Full calendar >> iMedia Breakthrough Summit Oct 26-28, 2015, Austin, TX Request invite iMedia Agency Summit Dec 6-9, 2015, Scottsdale, AZ Request invite iMedia Brand Summit Feb 21-24, 2016, Amelia Island, FL Request invite Resource Connection Featured Presentations A guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. See more >> Latest Jobs Manager, Creative Services More jobs >>

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