6 ways to find more value in your agency

October 26, 2015 Issue Subscribe | View online 6 ways to find more value in your agency By Reid Carr While there is some luck involved, success in marketing requires a lot of forethought. These principles can help you grow and shape your agency. The search for programmatic's golden mean By Jonathon Shaevitz In programmatic advertising, it is important to achieve an equilibrium that balances the interests of both the buyer and the seller. Here are three conditions that can help foster the right environment. Drive loyalty through app engagement By Ran Avrahamy Mobile use is at an all-time high and will only continue to grow. Learn how, why, and when to use push notifications to engage your audience. SPONSOR CONTENT 3 characteristics in an ideal programmatic partner By Evan Hanlon Programmatic is exploding, and marketers are itching to jump on the bandwagon. Discover key qualities that make for an ideal partnership in this area.   Blog Posts 3 Ways Stricter Guidelines Can Save Native Advertising By Ash Nashed Usually, guidelines mean early bedtimes, no junk food, and eating dinner before dessert. But guidelines don't have to be the... Back to the Future (of Loyalty) By Patrick Reynolds Today's that day. That day in time when hover cars were to ferry us from here to there effortlessly. Despite Elon Musk's... Cover Stories Why focusing on mobile is stupid 5 ways ad agencies are behind the times 5 tips for marketing to new parents 3 misconceptions about social consumer participation 6 automotive megatrends you need to watch Full calendar >> iMedia Breakthrough Summit Oct 26-28, 2015, Austin, TX Request invite iMedia Agency Summit Dec 6-9, 2015, Scottsdale, AZ Request invite iMedia Brand Summit Feb 21-24, 2016, Amelia Island, FL Request invite Resource Connection Featured Presentations A guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. See more >> Latest Jobs DIGITAL SALES MANAGER Manager, Creative Services More jobs >>

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