Don’t Forget the Content Marketing Workshop Begins at 1 p.m. at ITEXPO!

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Hello Colleague, Don't miss the Content Marketing Workshop at ITEXPO! The presentations begin at 1 p.m. on Monday, October 5, 2015. This free marketing workshop provides marketers and business owners the opportunity to learn about content marketing best practices, tips and tricks, and how to get started. Workshop Sessions: 1:00 – 1:45 p.m. Content Marketing: What it is and Why You Need it Now By now, every savvy marketer has heard the popular buzzword "content marketing." More importantly, they're witnessing their competitors embracing content marketing as a proven method for bolstering brand awareness, increasing lead generation and improving customer acquisition and retention. But what exactly is content marketing in the first place? This presentation will walk attendees through the basics of this invaluable content-driven marketing strategy and why now is the time to get on board. 2:00 – 2:45 p.m. Content Marketing: Four Steps for Getting Your Boss' Buy-in To get started with content marketing you need a plan and the boss on board. Your boss may understand what content marketing is, but does he or she truly understand the competitive significance, return on investment and proven value of this custom content strategy? In this session participants will uncover the hard ROI of content marketing, review proven use cases, and go through four simple, yet effective, steps that marketers can take to move forward with content marketing. 3:00 – 3:45 p.m. Building Your Content-Driven Online Community to Achieve Marketing Results With an ever changing online-landscape, it can be a challenge to stay on the cutting edge of technology and marketing best practices. Organizations that build effective, content-driven Online Communities are able to connect with their target audience, improve their online visibility and establish their brand as a thought-leader. In this presentation, participants will learn about what makes an Online Community successful, how your organization can build your own Online Community, and how partnering with a respected content producer can improve your results. This is a free opportunity for all ITEXPO registrants!

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