How Jack Dorsey will run two companies simultaneously

How Jack Dorsey will run two companies simultaneously | Midsize firms need big social presence, Ogilvy chairman says | Power of the emoji leveraged across marketing channels Created for ignoble.experiment@arconati.us |  Web Version October 6, 2015 CONNECT WITH SMARTBRIEF          SIGN UP ⋅   FORWARD The Big Story How Jack Dorsey will run two companies simultaneously Twitter co-founder Jack Dorsey has been named the social network's CEO -- but will also retain the top job at mobile payments company Square. That puts Dorsey alongside leaders such as Steve Jobs and Elon Musk, who have helmed two companies simultaneously. "Like Jobs and Musk, Dorsey might need a little bit of luck, hard work, and a whole lot of genius," writes Julia Greenberg. The New York Times (free-article access for SmartBrief readers) (10/5),  Wired.com (10/5)       Connecting & Collaborating Midsize firms need big social presence, Ogilvy chairman says Midsize businesses should integrate social strategy across core business functions to understand their customers and how their brands are perceived, Ogilvy Public Relations Global Chairman Christopher Graves says. That goes for business-to-business companies as well, which can benefit from the level of targeting social enables. "It's actually even more effective in many cases in B2B," Graves says. The Wall Street Journal (tiered subscription model) (10/5)       Power of the emoji leveraged across marketing channels (Miguel Medina/Getty Images) Emojis are just about everywhere now, and marketers are catching on. Emojis are cropping up in brand marketing via billboards, social media, e-mail and in downloadable emoji keyboards offered by retailers in application stores. B2C Marketing Insider (10/4)         Marketer Moments McDonald's seeks to stoke all-day-breakfast buzz (Justin Sullivan/Getty Images) McDonald's is using social content in three ad spots about the launch of its all-day breakfast. The ads feature deadpan readings of exuberant Facebook posts and tweets celebrating the news. Adweek (10/6)         Platform News Twitter's Moments will curate live events (AFP/Getty Images) Twitter's much-anticipated Project Lightning has reportedly evolved into Moments, a service that culls videos, images and tweets around events much like Snapchat Stories. Unlike Snapchat, Twitter will combine user submissions with content from mainstream outlets and allow media companies to create their own packages. Mashable (10/5)         Pinterest adds more platforms to shopping feature (KAREN BLEIER/Getty Images) Retailers using IBM Commerce, Magento and Bigcommerce can now take advantage of Pinterest's Buyable Pins, which give users of the social network one-click options to make purchases. The feature rolled out in June with two e-commerce partners, Shopify and Demandware, and has seen 60 million Buyable Pins created since. ZDNet (10/5)         Measurement Matters Why teens are hooked on social media Eighth-graders who participated in a CNN-backed study of social media habits cited a desire to see whether their posts were being liked or commented on as a primary driver for compulsive social media checking. "There is fear in putting yourself out there on social media," study co-author Marion Underwood says. CNN (10/6)       Social Shareable Warty goblins and bloodshot eyes? It must be pumpkin season Gourd farming's busy season is right now, as Americans try to outdo each other with the ugliest and weirdest-looking gourds for Halloween. Among this year's top creations: the knobbly orange-and-green Warty Goblin and the white-and-red One Too Many, inspired by bloodshot eyes. "You want each item to have its own character. As a farmer, it's glorious fun," says Charles Martin of Virginia. National Public Radio (10/4)       At the very beginning, before we do any work with a company in social, it's listening. Christopher Graves, global chairman of Ogilvy Public Relations, as quoted by The Wall Street Journal        Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Sign Up SmartBrief offers 200+ newsletters Advertise Learn more about the SmartBrief audience Subscriber Tools: Manage Subscriptions Unsubscribe Send Feedback Archive Search Contact Us: Advertising  -  Dena Malouf Jobs Contact  -  jobhelp@smartbrief.com Editor  -  Ambreen Ali Contributing Editor  -  Ben Whitford Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2015 SmartBrief, Inc.® Privacy policy |  Legal Information