Marketing Treats and no Tricks in this week’s Mad Marketer Newsletter

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The latest news from the Mad Marketer Online Community. Why Digital Advertisers Will Closely Watch YouTube in 2016 Working in the digital advertising space can feel suffocating these days. It seems that every website, search engine and consumer is out to get you and your product's advertisement off their content. Over the past few years, ad blocking technology has become increasingly popular amongst the average Internet users. Fake Product Reviews Will Come Back to Bite You Imagine you want to drive extra attention to a particular product that your business is selling. So, you create an article about the product and post it to either your own blog, or a third-party website. So far, so good. This practice is perfectly acceptable. But in an effort to drive even more traffic, you're thinking of going an extra step by writing your own reviews in the comments section below the article. In the review, you're thinking of praising your own brand as a customer would. How Target Won Halloween and Chipotle Lost Big When it comes to content creation for digital marketers, there is no better time of year than the holidays. While marketers may struggle to come up with fun and relevant topics to feed their consumer base in the absence of holidays, this time of year provides a bit of a marketing formula to follow for success. It goes something like this: holiday + brand promotion = relevant marketing content. Starbucks Brings More Changes to Business Model When we talk about video chatting in the business world, we aren’t usually thinking about retail stores like Starbucks. Apparently we need to start, because the coffee giant is about to implement this technology on a rather wide scale. The company announced it has started rolling out video chat boards on its menus that will allow customers who are going through the drive-thru to have a more personal experience with the barista when they are placing their orders. How Brands Connect to Local Audiences During Global Sporting Events Surfing, karate, baseball, softball, skateboarding and climbing - all sports that the Tokyo Olympic Games Organizing Committee has recommended be included by the IOC at the games in Tokyo in 2020. This comes on the back of broadening the appeal of the games to wider audiences. In a similar vein, we will see rugby and golf fans included in the 2016 Rio events – two popular sports that have not appeared at the games since 1900 and 1904, respectively. Building Brands Through SMS, Thanks to imgr Brand building is a big part of making any business successful, but today's landscape is a little more complicated. Instead of relying on direct mail campaigns or television advertising, businesses need to be where the customers are, and that's on a mobile device. In addition to reaching a mobile-centric base, businesses are tasked with finding new and successful ways to get through to their customers, whether it's social media or other online platforms, and with some relying on SMS marketing. Trick-or-Treat? Addressing the Scary and Sweet Sides of Social Media by Diana Bishop, Content Boost The Halloween season is upon us once again and visions of candy corns are dancing in our heads… But marketers don't get to trick-or-treat for candy. Instead, we're collecting and sorting the tricks and treats of the social media realm, also known as consumer feedback—and believe me some of it can be downright frightening. So how can you appropriately address the influx of both negative and positive feedback which emerge on your Twitter, Facebook, and LinkedIn accounts day-in and day-out? Well, besides throwing salt over your shoulder or avoiding black cats at all costs, try heeding these quick tips. 5 Email Missteps Every Online Marketer Must Know by Kevin Layton, Data-Dynamix Email is by far one of the best digital marketing solutions to have in your toolbox. However, with this approach there is plenty of room for error amid an industry rife with regulations; delivery, filtering and other technology concerns; and a glut of ever-evolving best practices. While email marketing is definitely not rocket science, there IS a certain degree of skill and artistry involved in crafting a winning email campaign. Proceed with abandon and it's likely you'll end up wasting time and money on failed email campaigns. The Tchotchke and the Segmented List - #BOOTHFAIL by Jeff Dworkin, Ghost Point The event booth can be a big positive or negative for any company when it comes to conference time. There are times, however, when you'll see massive crowds around a single booth and think: That company really has it figured out. This isn't always the case. In this blog, Jeff Dworkin details a first-hand experience of a booth that drew great crowds, tons of business cards, and almost no qualified leads. Read on to find out why ...

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