An Ignoble Experiment: These models make their real money on Instagram

2015/10/05

These models make their real money on Instagram

Online spoilers drive viewers to watch shows as they air | These models make their real money on Instagram | Top Trump? GOP frontrunner's campaign is fueled by Twitter

Created for ignoble.experiment@arconati.us | Web Version

October 5, 2015

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The Big Story

Online spoilers drive viewers to watch shows as they air

Chatter on Facebook, Twitter and other social media about buzzworthy series such as HBO's "Game of Thrones" may be helping drive viewers to watch episodes during their scheduled times, instead of through delayed viewing. "If you miss it, people will talk about it on Twitter and Facebook, and even if you manage to escape the spoilers, you'll still find yourself left out of the cultural discussion," Farhad Manjoo writes.

The New York Times (free-article access for SmartBrief readers) (10/3)

Connecting & Collaborating

These models make their real money on Instagram

Some models apparently are making more money on Instagram than they would doing traditional work. Gabrielle Epstein, a former Miss Universe Australia with nearly 700,000 Instagram followers, says product-placement deals let her make hundreds of dollars per post and thousands of dollars for extended campaigns on the platform.

Gold Coast Bulletin (Australia) (10/3)

Top Trump? GOP frontrunner's campaign is fueled by Twitter The New York Times (free-article access for SmartBrief readers) (10/5)

Most Read by Marketing Decision Makers

Twitter reportedly prepares to ditch 140-character limit Re/code

The sharing habits of social audiences SCORE Small Business Success Blog

Analyst ponders the ethics of mining social media Bloomberg BNA (free content)

How to get more eyeballs on your blog Blogtrepreneur

Project Lightning touted by ad exec as "saving grace of Twitter" Digiday.com

Marketer Moments

Coffee company gets a jolt on Instagram

Chicago espresso bar and coffee-roasting outfit Bow Truss is making waves on Instagram with artsy photographs that are carefully tagged and captioned. It's hard to judge return on investment for the campaign simply because the cost of the marketing is so negligible, CEO Philip Tadros says. "The brand is growing, the outreach is growing," Tadros says.

Crain's Chicago Business (tiered subscription model) (10/3)

Platform News

EU data decision could bring headaches for Facebook

The European Court of Justice is expected to rule on the legality of a "safe harbor" deal that lets European Web users' data be stored on US-based servers and covered by US privacy rules. The ruling could pose problems for Facebook, Twitter and other Web companies.

Deutsche Welle (Germany) (10/5)

Measurement Matters

Facebook and Google battle for digital-video dominance

Facebook has seen explosive growth in native video but still lags behind YouTube in the time users spend consuming that content. Each day, users consume about 700 years worth of video on Facebook and more than 8,000 on YouTube, per SimilarWeb.

VentureBeat (10/2)

Social Shareable

Social media mix-up leads to marriage

Schuyler Benson of Arkansas says he met Celeste Zendler of Colorado after a Facebook glitch led to him being automatically logged into her account. The pair started talking, fell in love, and have now married. "I found my partner, my best friend, my great love via a simple glitch in social media," Benson says.

Mashable (10/4)

To be effective in social media, you have to be natural.

Bow Truss Coffee Roasters CEO Philip Tadros, as quoted by Crain's Chicago Business

Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.