Why focusing on mobile is stupid

October 22, 2015 Issue Subscribe | View online Why focusing on mobile is stupid By Denise Zimmerman Mobile is everywhere, but it shouldn't be the core driver of how marketers approach their planning. See why framing everything around mobile doesn't make sense. 4 ways to navigate the media landscape with data science By Sylvia Ng Marketers must understand how data science can be used to drive user engagement. Here's how to boost content results with data. Internet killed the video store: Blockbuster's lesson for marketers By Mike Kinsella The movie rental juggernaut went the way of the dinosaurs, but your brand doesn't have to suffer the same fate. Find out how to avoid its demise.  The rise of athletes in branded video By Brian Shin September's top video ad campaigns featured star athletes and smartphone wars in powerful storytelling formats. See who made it onto the chart. Blog Posts Report: Social Media Benchmarks and Content Trends for the Soft Drink Industry By Doug Schumacher In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top soft drink brands in... Location As A Context Filter By Tom Edwards I recently participated in a panel for Mobile Media Summit in NYC as a part of advertising week. The discussion was primarily... Cover Stories 5 ways ad agencies are behind the times 5 tips for marketing to new parents 3 misconceptions about social consumer participation 6 automotive megatrends you need to watch 8 job search rules marketers should live by Full calendar >> iMedia Breakthrough Summit Oct 26-28, 2015, Austin, TX Request invite iMedia Agency Summit Dec 6-9, 2015, Scottsdale, AZ Request invite iMedia Brand Summit Feb 21-24, 2016, Amelia Island, FL Request invite Resource Connection Featured Presentations A guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. See more >> Latest Jobs Manager, Creative Services More jobs >>

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