11 reasons ad agencies will never die

November 4, 2015 Issue Subscribe | View online 11 reasons ad agencies will never die By Jay Friedman Professional expertise is just one of the reasons ad agencies are valuable and will never lose their important place in the marketing ecosystem. Here's why agencies are here to stay. 3 trends shaping the future of marketing By Mark Floisand Today, marketers aim to create a personalized experience that customers will remember and crave. Here are three innovative content marketing developments to watch. The Digital Dispatch: CKSK, Mood Media, and Taptica By iMedia Editors AerServ announced a new partnership, OneSpot announced an expansion of its platform, and Univision Digital made a new hire. Blog Posts Why programmatic is shaking up agency structures By Agata Smieciuszewski In this digital age, everything is measurable. Programmatic is power, and it's our responsibility to harness that power in a... Are We In the Mobile Immaturity Phase? By Jeff Hasen By every yardstick, including smartphones purchased, megabytes of data used, and sales generated, mobile is making historic... Cover Stories The 7 essentials of a successful agency pitch 4 marketing lessons from Apple The 5 most terrifying career disasters of all time 4 rules for responsible marketing to children 4 things you can learn about your competitors on Facebook Full calendar >> iMedia Agency Summit Dec 6-9, 2015, Scottsdale, AZ Request invite iMedia Brand Summit Feb 21-24, 2016, Amelia Island, FL Request invite iMedia Commerce Summit April 10-12, 2016, Nashville, Tennessee Request invite Resource Connection Featured Presentations A guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. How to measure success in the digital space The problem today's consumer is facing is figuring out the proper usage of an array of digital platform options. See more >> Latest Jobs VP of Eastern Sales Director DIGITAL SALES MANAGER More jobs >>

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