6 reasons marketing fails keep happening

November 18, 2015 Issue Subscribe | View online 6 reasons marketing fails keep happening By Scott Jensen Marketers seem to come up with new ways to screw up with each campaign launch. Here's why most marketing fails happen and how you can avoid them. Look-alike targeting's new frontier By Michael Horn Targeting consumers based upon what they've searched is not enough -- their motivation is equally as important. It's time to learn about think-alike marketing. Automotive marketing's biggest digital challenge By iMedia Editors While this industry is finally finding its digital marketing groove, there's a major disconnect that must be addressed. Read on for this often overlooked issue. The Digital Dispatch: Acxiom, Bloxi, and ShopWithMe By iMedia Editors iProv announced an acquisition, Robert Dowling announced the launch of a new agency, and M&C Saatchi LA made a new hire. Blog Posts Standing with France (and Ben Franklin) By Drew Neisser Trying to come to terms with the senseless tragedy in Paris Friday, I retreat to what I know -- a bit of history. There is no United... 16 Marketing Trends for 2016: Trends 5-8 By Winnie Brignac Hart As more and more messaging is thrown at consumers, it is becoming harder to stand out. Messaging is becoming similar and brands... Cover Stories The new rules of brand app marketing The best fast food brands on Twitter Using food to connect with consumers 7 fast ways to make talented employees quit 5 items to sneak into your 2016 marketing budgets Full calendar >> iMedia Agency Summit Dec 6-9, 2015, Scottsdale, AZ Request invite iMedia Brand Summit Feb 21-24, 2016, Amelia Island, FL Request invite iMedia Commerce Summit April 10-12, 2016, Nashville, Tennessee Request invite Resource Connection Featured Presentations Is half your customer data missing? Most customer profiles are seriously incomplete. Here's what you can do to quickly and cost-effectively fix the problem for your brand. Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. A guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. See more >> Latest Jobs Managing Director-US Operations Event Operations Manager VP of Eastern Sales Director DIGITAL SALES MANAGER More jobs >>

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