Facebook shows off first virtual reality ads from big brands | Shopify makes selling on mobile easier with Instagram-like app | Brand communities are much more than social posts
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Facebook unveiled the first virtual reality ads from brands such as Mondelez, AT&T, Nestle and Samsung that display in newsfeeds as sponsored posts. AT&T's spot gives consumers the chance to experience the speed of racing with driver Ben Albano, and Mondelez's Ritz's video takes viewers through holiday celebrations.
New Marketing Ebook: The Pursuit of Social Persuasion What's love got to do with it? If you're a social media marketer, everything. Find out how today's top marketers are using social persuasion to build brand love and grow business. Plus, get ideas to help you create engaging social media marketing campaigns that drive measurable results. Download Now
Shopify has released a mobile application called Sello that resembles Instagram and offers simple functionality to small businesses to sell online. It doesn't cost anything to list items, but the app does take a 3% fee for each transaction. "For someone who has never sold before, there are a lot of barriers to entry. We wanted to remove those," Shopify's Christopher Lobay said.
Cultivating an online community requires a two-way communication plan that looks beyond social media to broad-spectrum engagement. Lego's Lego Ambassador Network serves as a strong example by engaging adults online with events, product tests and home deliveries to the most influential customers.
NEW eBook | Context Changes Everything Contextual marketing is touted as the next "big thing" in marketing, yet no one has clearly defined exactly what it is. Until now. Download this eBook for a clear explanation of the factors that define customer context, why it matters, and what you need to do differently to capture your customer's attention. Download Now.
A mobile tap-and-drag feature now allows Twitter users to rewind certain kinds of GIFs. Twitters says the ScratchReel feature is available now for all SnappyTV publishers.
Read the latest omnichannel research from leading CMOs The CMO Club, in partnership with Rakuten Marketing, surveyed over 120 leading marketing executives across a wide range of B2B and B2C companies. Our research explores specific questions about the state, scope, and keys to success in building an omnichannel marketing strategy. Download the solution guide today.
Tracking your results is an essential part of making the most of your social media marketing, writes Tess Pajaron. She offers a short guide to the tools you can use to track and tweak your outreach efforts on Twitter, Facebook and other social networks.
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A 12.03-carat blue diamond known as Blue Moon has taken the title of most expensive diamond in the world, selling for $48.4 million at auction in Geneva. The reported new owner is Hong Kong billionaire Joseph Lau, who is said to have bought it for his 7-year-old daughter and renamed it Blue Moon of Josephine in her honor.
How Mike's Hard Lemonade Uses Mobile More Effectively "xAd's Mobile Path to Purchase insights are the information that informs our marketing strategy going forward." - Miles Marmo, Brand Experience Manager, Mike's Hard Lemonade. Get insights that help brand marketers inform their businesses by downloading xAd's 2015 U.S. Mobile Path to Purchase report now.
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Historically, liquidation channels have existed for the highest-ticket items, things like houses and cars. What you're seeing now is companies enabling people to recapture value for stuff that they never could before. It's a major trend.
First Round Capital's Josh Kopelman, as quoted by Bloomberg
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