Nordstrom, Hollister get high marks for social media engagement
Facebook's big vision that ads will be better than no ads | Brands endure glitches to achieve authenticity on Periscope | "S-E-R-V-I-C-E" is the key to better content
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Facebook intends to make the ads displayed on its News Feed so useful to consumers and so appealingly designed that consumers would opt for them over an ad-free service. "We're all consumers. We buy things. We want to know about things like deals. We've all seen advertising that has been inspiring and entertaining and useful. And that should be the bar for how we build a great ads product," Facebook's Julie Zhou said.
Down with Half-Blind Attribution Models Today so many attribution models are built without a complete picture, so they mislead marketing teams, making them over-invest in the wrong places and under-invest in the right ones. It's never been more important to figure out how an action in any channel leads to a sale, and with so many touch points in the typical purchase journey, it needs to get fixed
The possibility of enduring embarrassing interruptions and glitches when live-streaming content on Twitter's Periscope hasn't scared away brand marketers. The productions are seen as more authentic than slickly produced content, holding greater appeal for millennials in particular.
Good content should be a service, or rather a "S-E-R-V-I-C-E," writes Renegade's Drew Neisser. That means it should be sharable, educational, relevant, vivacious, integrated across teams and channels, connecting and employee-driven.
We're living in a "million-billion" world, with tweets and online engagement galore, but the only way to succeed is to treat consumers as individuals with meaningful views and interests, writes Ali Mese. "Instead of trying to attract more eyeballs in an unquenchable thirst for never-ending growth, we need to pause and learn to engage the audience we already have," he writes.
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Apple's Beats touted its "Don't Blow It -- Get Beats" holiday push on Black Friday with a 24-hour sponsored Snapchat Lens, the first from a consumer product brand. Consumers could take a selfie, tap on the screen and then watch their faces come to life while Drake's "Big Rings" played in the background. A sponsored Snapchat Lens can cost brands between $500,000 and $750,000, Re/code reported.
Sites selling visually appealing products including Kleinfeld Bridal, Pottery Barn, Etsy and home decor retailer Dot & Bo are seeing a surge in traffic from image-driven social site Pinterest, according to SimilarWeb. "[T]here's a type of user on Pinterest, it attracts a certain type of person, and these companies know there is an overlap with their audience," said Ari Rosenstein, SimilarWeb's senior director for corporate marketing.
Macy's, Nordstrom and Hollister had the highest eValue ratings on Twitter, Facebook and Instagram respectively, according to Engagement Labs. Meanwhile, Costco, Amazon and Kroger were ranked the highest for word-of-mouth sentiment.
Egyptian researchers say there's a 90% chance King Tutankhamun's tomb contains hidden chambers, one of which could be the final resting place of Queen Nefertiti. The theory stems from high-resolution imaging of Tut's burial chamber, which revealed faint lines suggesting secret passageways.
We want to one day show you a News Feed that doesn't have ads and show you one that does have ads and have everyone say, 'The News Feed with ads was better.'
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