Tips for transitioning to a new CMO

November 24, 2015 Issue Subscribe | View online Tips for transitioning to a new CMO By Nanette Marcus When your company or client brings on a new marketing head, it's tempting to expect the worst. Check out this advice from industry veterans about keeping your cool when things start to heat up. The shifting power dynamic between brands and retailers By Robyn Foo Previously, brand manufacturers and suppliers had to battle retailers, but now the brands hold the leverage. Read on to find out more about this move. The event-focused video takeover By Brian Shin While many brands saw success with Halloween-themed spots in October, other events were popular as well. See the new players who rocked last month with innovative campaigns. A look at the future of agencies and mobile By iMedia Editors There's a new breed of ad agencies taking shape, thanks in large part to the growing mobile market. Find out what lies ahead.  Blog Posts Make your Content Appealing By Benjamin Taylor We're all spoiled brats. Think about it for a moment. It used to be normal to search through fifty pounds of books to figure out... Joseph Carrabis' Under the Influence: Valid Data versus Useful Data By Joseph Carrabis In the past few days I've had several people present completely irrelevant conclusions based on valid data. The core problem was... Cover Stories 5 ways to prepare for the visual content apocalypse iMedia 25: The top marketing innovators of 2015 6 reasons marketing fails keep happening The new rules of brand app marketing The best fast food brands on Twitter Full calendar >> iMedia Agency Summit Dec 6-9, 2015, Scottsdale, AZ Request invite iMedia Brand Summit Feb 21-24, 2016, Amelia Island, FL Request invite iMedia Commerce Summit April 10-12, 2016, Nashville, Tennessee Request invite Resource Connection Featured Presentations Is half your customer data missing? Most customer profiles are seriously incomplete. Here's what you can do to quickly and cost-effectively fix the problem for your brand. Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. A guide to video in automated marketing Marketing automation and video marketing are becoming an integral part of the modern marketer's toolkit. See more >> Latest Jobs Managing Director-US Operations Event Operations Manager VP of Eastern Sales Director DIGITAL SALES MANAGER More jobs >>

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