An Ignoble Experiment: Commentary: US workers need better social media skills

Commentary: US workers need better social media skills | How to cultivate fans for your brand | The case for using both Hootsuite and Buffer

Created for ignoble.experiment@arconati.us | Web Version

January 22, 2016

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The Big Story

Commentary: US workers need better social media skills

The US workforce is afflicted by a "social media skills gap," with workers lacking the basic know-how to use social tools effectively, Hootsuite CEO Ryan Holmes writes. Companies should make training workers a top priority to avoid falling behind rivals, Holmes writes.

Fast Company online (1/21)

Adaptive Web Design & the Changing Mobile Environment

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Connecting & Collaborating

How to cultivate fans for your brand

Marketers have much to learn from entertainers, as a passionate community can act like an army of ambassadors for your brand, writes Eddie Newquist. This can be done by understanding what your fans actually want, being open and communicating with them, and demonstrating that you value their input.

eConsultancy.com (1/21)

The case for using both Hootsuite and Buffer

Buffer is primarily for scheduling content and Hootsuite offers a more comprehensive social media management dashboard, but both are needed for a simplified social media workflow, Mark Traphagen writes. One platform can use original content while the other uses curated content, and auto-scheduling features can improve reach and productivity, Traphagen writes.

Marketing Land (1/21)

Digital Advertising Trends Report - What to Expect in 2016
AdGear Technologies, Inc. commissioned Ad Hoc Research to conduct an independent survey among senior marketing executives. The objective: uncover advertising technology trends and expectations among industry leaders for 2016.

Learn what your peers and industry leaders plan for 2016.
Download the 25-page report here

Marketer Moments

How Door to Door Organics mastered social media

After noticing that customers were sharing positive experiences with Door to Door Organics online, Vice President of Marketing Cambria Jacobs realized the home-delivery produce company needed to better leverage social media. Identifying the target audience and putting a specific strategy in place for each platform resulted in a 26% increase in customers, the company reported.

MarketingSherpa (1/21)

Introducing: The Four New Rules of Brand Influence
The landscape has shifted. People simply trust brands less and trust experts more when it comes to deciding what to buy. Discover how connecting with the right influencers and getting them talking about your brand builds relationships and trust, and strengthens influence. Download the eBook

Platform News

Facebook's Tor support could help circumvent censorship

Facebook is adding support for Tor to its Android application, in a move that could make the social network more accessible to users in China and Iran. The encryption tool can sidestep censorship in areas under authoritarian rule, Jose Pagliery writes.

CNNMoney (1/21)

Learn how to build referral programs that boost your growth
Buying referral software can be overwhelming with so many different features and solutions available. Download the free E-book, "A Blueprint for Investing in Referral Marketing" to uncover the tools and techniques you need to automate the referral process and invest in referral software.

Measurement Matters

Social advertising spend increased 50% in Q4

Facebook and Instagram ads have driven social advertising spend to rise 50% in the fourth quarter, Facebook Marketing Partner Kenshoo reports. "The fourth quarter has long been about holiday sales, and the reliance on Product Listing Ads and Dynamic Product ads this season highlights the importance marketers placed on direct response ad types," Kenshoo's Chris Costello said.

Adweek (1/21)

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Social Shareable

Researchers use Twitter to teach computers to spot sarcasm

Computers might master the art of sarcasm, thanks to the power of snarky tweets, say researchers who have been teaching computers to spot sarcastic comments based on keywords such as "really" and "gasp." They say the effort has an accuracy rate of about 85%.

TheNextWeb.com (1/21)

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Those that succeed in closing the social media skills gap will discover new ways to reach and retain customers, engage and recruit employees, and boost productivity.

Ryan Holmes, CEO of Hootsuite, writing at Fast Company online

Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.