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2016/01/28

Cross-channel is THE 2016 marketing objective. Are you on board?

Yesmail
What you need to get cross-channel ready in 2016
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How to get cross-channel ready
Hi Indiana,

In our new Survey Report, almost 200 retailers indicated that cross-channel integration is among their top marketing objectives for 2016. The research uncovered where brands are missing the mark on email basics before being able to develop a truly cross-channel approach. Read on for highlights and implications.
The First Step to Cross-Channel Marketing: Collecting Emails Across Social, Web, Mobile, In-store
"Integration" is an all-encompassing term, so many brands may be wondering where to start. The first step is to identify a common denominator between all channels in a brand's marketing strategy – most often, this common denominator is email. In order to build an effective cross-channel program, marketers should start by collecting email addresses from every channel they use. Read on for tips to do that through 4 major channels.

GET THE TIPS »
Tips for collecting emails in 4 major channels
 
 
 
MarketingProfs Featured Article: How Retail Marketers Are Improving Their Email Campaigns
How marketers are improving email campaigns More than two thirds (69%) of retailers are using email engagement data to improve the relevance of their email campaigns. Check out this MarketingProfs article for more notable findings and coverage on how brands are using customer data like purchase behavior and demographic information to send more personalized emails.

FIND OUT MORE »


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Coming from a highly corporate atmosphere in my previous job, I really enjoy the fresh, energetic atmosphere that is evident at Yesmail as well as the team I am a part of. It is a great place to develop myself personally and professionally, all within an exciting industry that is constantly changing and moving rapidly.

Anshul Sharma,
Intelligence Analyst
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Best,
Linda Vetter

Linda Vetter
VP, Marketing
Yesmail
@lindajvetter
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