An Ignoble Experiment: Facebook adds sports chat feature with live updates

Facebook adds sports chat feature with live updates | YouTube's AdBlitz helps Super Bowl spots go viral | Why marketers will tap Periscope in 2016

Created for ignoble.experiment@arconati.us | Web Version

January 21, 2016

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The Big Story

Facebook adds sports chat feature with live updates

Sports fans have a new reason to stay on Facebook with live score updates and a convenient place to discuss results with friends. The new Sports Stadium feature is available on the social network's iPhone application and comes just in time for second-screening during the Super Bowl.

TheNextWeb.com (1/21), USA Today (1/21)

Adaptive Web Design & the Changing Mobile Environment

mCommerce is now 30% of all US eCommerce. You can't afford to miss a piece of this pie!
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Connecting & Collaborating

YouTube's AdBlitz helps Super Bowl spots go viral

YouTube's AdBlitz program enables brands to release their Super Bowl ads before the game, and the Google-owned company reports that marketers who post their spots in advance get double the views and over three times the amount of social shares. Budweiser's "Lost Dog" spot last year garnered 18 million views before the Super Bowl began.

Mashable (1/20)

Why marketers will tap Periscope in 2016

Periscope is likely get a boost this year as marketers seek to capitalize on the live-streaming trend, writes Jon Mowat of Hurricane Media. Although the ultimate revenue outcomes remain to be seen, the rapidly growing audience makes it attractive to brands, Mowat writes.

SmartBrief/SmartBlog on Social Media (1/21)

Digital Advertising Trends Report - What to Expect in 2016
AdGear Technologies, Inc. commissioned Ad Hoc Research to conduct an independent survey among senior marketing executives. The objective: uncover advertising technology trends and expectations among industry leaders for 2016.

Learn what your peers and industry leaders plan for 2016.
Download the 25-page report here

Marketer Moments

How brands are capitalizing on Snapchat "micro-moments"

(Lionel Bonaventure/Getty Images)

Snapchat serves over 6 billion videos each day, reportedly charging advertisers $750,000 to place ads, and has managed to retain its millennial audience while adding more sponsored messaging. Brands such as McDonald's, Dunkin' Donuts and Sony Pictures Entertainment have had success on the platform with campaigns that focus on "micro-moments" of real-time consumer search on mobile devices.

Adweek (1/20)

Introducing: The Four New Rules of Brand Influence
The landscape has shifted. People simply trust brands less and trust experts more when it comes to deciding what to buy. Discover how connecting with the right influencers and getting them talking about your brand builds relationships and trust, and strengthens influence. Download the eBook

Platform News

Social "counter-speech" can help halt ISIS, says Facebook COO

Facebook users can push back against online extremists by hijacking their channels and spreading messages of positivity and tolerance, says Facebook Chief Operating Officer Sheryl Sandberg. "Counter-speech to the speech that is perpetuating hate we think by far is the best answer," Sandberg said at the World Economic Forum.

The Guardian (London) (1/20)

Online Master's in Integrated Marketing Communications
Learn to apply data-driven consumer insights that drive successful marketing and develop the deep understanding of consumer behavior that distinguishes our program. Earn your Medill MS in Integrated Marketing Communications online from Northwestern University. Visit our website for the latest consumer research from IMC faculty and students

Measurement Matters

Commentary: Social media marketers need to get comfortable with data

Social media marketers need to get over their anxiety about using metrics and find ways to inject meaningful data analysis into their campaigns, writes Richard Sunley. Embracing data is the only way to really improve return on investment, Sunley writes.

Talkwalker Blog (1/14)

The Modern Marketer's Field Guide
Learn how to identify the tools that make connecting with your audience and doing your best marketing easier than ever. Get the guide.

Social Shareable

Picture "Moby-Dick" without all the pesky words

Chicago-based artist Nicholas Rougeux has created a series of posters made up solely of the punctuation from classic novels. The carefully laid-out periods, commas and dashes of works such as "Moby-Dick" and "Alice in Wonderland" help reveal the "unseen structure" of the classic pieces, Liz Stinson writes.

Wired.com (1/19)

Learn how to build referral programs that boost your growth
Buying referral software can be overwhelming with so many different features and solutions available. Download the free E-book, "A Blueprint for Investing in Referral Marketing" to uncover the tools and techniques you need to automate the referral process and invest in referral software.

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When data is used effectively, it can really help you to prove the ROI of social activity. By keeping [this] in mind, marketers and communicators in all industries can not only get over their fear of data but also really begin to use it to their advantage.

Richard Sunley, writing in the Talkwalker Blog

Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.