Growth hacking: Irritating buzzword or timeless strategy?

January 26, 2016 Issue Subscribe | View online Growth hacking: Irritating buzzword or timeless strategy? By Adam Broitman In marketing, it's hard to separate true strategies from mere fads. On which side of the line does growth hacking fall? 3 things every marketer should do now about ad blocking By Rafael Urbina With the shift to mobile always increasing, ad blocking has become more and more of an issue. Don't let Apple's announcement throw you for a loop. Video content partnerships are making waves By Brian Shin The end of 2015 brought with it year-in-review campaigns, holiday-themed ads, and other viral hits. See which brands topped the chart. Blog Posts 10 Digital Age Coke Taglines From The Distant Past By Rick Mathieson So much for "Happiness." As the marketing world obsesses over Coca-Cola's decision to... Marketing & 'The Internet of Things': Radio Q&A with Author Rick Mathieson By Rick Mathieson Is 2016 the year marketing and the Internet of Things finally enter a meaningful new phase? Don't bet on it. But there are some... Cover Stories 9 tech trends modern marketers can't ignore in 2016 5 campaigns that bucked traditional gender roles 12 qualities of the most productive marketers The 4 hardest marketing jobs to fill in 2016 4 campaigns that should have failed but didn't Full calendar >> iMedia Brand Summit Feb 21-24, 2016, Amelia Island, FL Request invite iMedia Commerce Summit April 10-12, 2016, Nashville, Tennessee Request invite iMedia Agency Summit May 1-4, 2016, Lost Pines, TX Request invite Resource Connection Featured Presentations The key to efficient sales management If your KPIs are only showing the final results, you're missing out on the entire field of prediction. Is half your customer data missing? Most customer profiles are seriously incomplete. Here's what you can do to quickly and cost-effectively fix the problem for your brand. "Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. See more >> Latest Jobs Social Media Manager / Editor More jobs >>

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