An Ignoble Experiment: Hyatt uses Facebook Messenger for customer service

2016/01/26

Hyatt uses Facebook Messenger for customer service

Can Twitter's new bosses put the social network back on track? | Analysis: With $3.5B in the bank, Twitter is doing fine | Hyatt uses Facebook Messenger for customer service

Created for ignoble.experiment@arconati.us | Web Version

January 26, 2016

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The Big Story

Can Twitter's new bosses put the social network back on track?

Twitter's leadership reshuffle has left some questioning its product strategy and ability to persuade people to sign up for and use its service. "It's time for Twitter's renaissance. I just hope they can find it in time," says Chris Tuff of 22squared.

Adweek (1/25), The Wall Street Journal (tiered subscription model) (1/25)

Analysis: With $3.5B in the bank, Twitter is doing fine USA Today (1/25)

Adaptive Web Design & the Changing Mobile Environment

mCommerce is now 30% of all US eCommerce. You can't afford to miss a piece of this pie!
But which one of the prevailing mobile site optimization solutions is best for your organization: an "m.dot" site, a native mobile application, a responsive web design, or an adaptive web design?
In this eBook, we investigate challenges and consequences of each solution.

Connecting & Collaborating

Hyatt uses Facebook Messenger for customer service

(Josh Edelson/AFP/Getty Images)

Facebook's Messenger service brings opportunities for brands to engage with customers, says Dan Moriarty of Hyatt Hotels. The chain's incoming messages on the service have increased nearly 20-fold in recent months, even without actively promoting its presence on the service, Moriarty says.

Wired.com (1/26)

Textron went social to boost recruitment efforts

Textron teamed with Roberts Communications for a social media, video and Web campaign to raise its profile among job seekers, Roberts' Katrina Busch writes. "On social media, the power of video and Web content is undeniable," Busch writes.

SmartBrief/SmartBlog on Social Media (1/26)

Introducing: The Four New Rules of Brand Influence
The landscape has shifted. People simply trust brands less and trust experts more when it comes to deciding what to buy. Discover how connecting with the right influencers and getting them talking about your brand builds relationships and trust, and strengthens influence. Download the eBook

Marketer Moments

Vine star to serve up videos for TGI Fridays

Vine celebrity Nicolas Megalis is partnering with TGI Fridays for a series of six-second videos to promote the chain's "4-7-4" menu. "I like to make art and believe that this campaign was a perfect opportunity for me to make creative stuff and not just ads," Megalis said.

KYW-TV (Philadelphia) (1/20)

Platform News

Periscope broadcasts now showing in Twitter timelines

(Bethany Clarke/Getty Images)

Twitter is bringing Periscope live-streaming broadcasts straight into iOS users' timelines. The move will introduce Periscope, which has 10 million accounts, to Twitter's broader base of more than 300 million users.

The Wall Street Journal (tiered subscription model) (1/12)

Measurement Matters

Ad impressions on Instagram soar to 670M

Instagram ad impressions spiked from 50 million in August to 670 million in December, Brand Networks reports, and they are expected to pass 1 billion by the end of this quarter. Instagram's move to open up its application programming interface to third parties is responsible for the increase.

MediaPost Communications/Mobile Marketing Daily (1/25)

Social Shareable

Astronomers make case for existence of 9th planet, not Pluto

A ninth planet may exist in the outer reaches of the solar system beyond dwarf planet Pluto, said a pair of California Institute of Technology astronomers. Michael Brown and Konstantin Batygin have gathered circumstantial evidence for a ninth planet by observing the orbits of six celestial bodies circling the same area and tilted at close to the same angle, suggesting a planet may be herding them. Their findings have been published in The Astronomical Journal.

The New York Times (free-article access for SmartBrief readers) (1/20)

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Messaging is a fantastic, scalable way to build one-on-one relationships with consumers.

Zendesk's Adrian McDermott, as quoted by Wired.com

Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.