An Ignoble Experiment: Snapchat advertising poised for growth this year

Twitter loses 4 senior execs in leadership shakeup | Why the future is digital storytelling | How microvideos capture fleeting consumer moments

Created for ignoble.experiment@arconati.us | Web Version

January 25, 2016

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The Big Story

Twitter loses 4 senior execs in leadership shakeup

Dorsey (Justin Tallis/Getty Images)

Senior executives in engineering, human resources, media and product are leaving Twitter as CEO Jack Dorsey seeks to revitalize the social network. Dorsey also plans to make two additions to the company's board of directors, source said.

The New York Times (free-article access for SmartBrief readers) (1/24), The Wall Street Journal (tiered subscription model) (1/25), TechCrunch (1/24), Re/code (1/24)

Adaptive Web Design & the Changing Mobile Environment

mCommerce is now 30% of all US eCommerce. You can't afford to miss a piece of this pie!
But which one of the prevailing mobile site optimization solutions is best for your organization: an "m.dot" site, a native mobile application, a responsive web design, or an adaptive web design?
In this eBook, we investigate challenges and consequences of each solution.

Connecting & Collaborating

Why the future is digital storytelling

A panel at the Sundance Film Festival focused on how marketers can connect with social content creators and how to grow return on investment without using interruptive advertising techniques. Insights centered on using journalism in native ads, the power of storytelling, and how social and technology can drive content.

Adweek (1/22)

How microvideos capture fleeting consumer moments

Keds' chief marketing officer, Emily Culp, discusses the challenge of omnichannel marketing and engaging with consumers who are glancing at their phones 150 times or more each day. "As a marketer, it's how do you tell an amazing story with tiny chapters? It's like a double helix Rubik's cube -- how do we tell the story in a compelling way that's really succinct. We do micro-videos," Culp says.

Inc. online (free registration) (1/19)

Digital Advertising Trends Report - What to Expect in 2016
AdGear Technologies, Inc. commissioned Ad Hoc Research to conduct an independent survey among senior marketing executives. The objective: uncover advertising technology trends and expectations among industry leaders for 2016.

Learn what your peers and industry leaders plan for 2016.
Download the 25-page report here

Most Read by Marketing Decision Makers

Commentary: US workers need better social media skills Fast Company online

Facebook adds sports chat feature with live updates TheNextWeb.com

Avoid these Twitter marketing mistakes B2C Marketing Insider

Why marketers should rely more on consumer intent data Inc. online (free registration)

How to cultivate fans for your brand eConsultancy.com

Introducing: The Four New Rules of Brand Influence
The landscape has shifted. People simply trust brands less and trust experts more when it comes to deciding what to buy. Discover how connecting with the right influencers and getting them talking about your brand builds relationships and trust, and strengthens influence. Download the eBook

Marketer Moments

T-Mobile challenges Verizon customers to #BallBusterChallenge

T-Mobile is targeting Verizon with the #BallBusterChallenge, a play on its rival's recent TV spot that featured colored balls to emphasize the network's supremacy. T-Mobile is using Twitter to invite Verizon customers to compare the two networks on texts, data speeds and voice calls. Participants must submit a photo for the "network sign of shame" if T-Mobile prevails.

MediaPost Communications/Marketing Daily (1/23)

Platform News

Twitter unveils longer pre-roll video spots

(Chris Jackson/Getty Images)

Twitter has extended the time for its pre-roll video ads from six seconds to 30 or more, and the spots include an instant skip option. "It's going to become a bigger part of the mix over time," Fullscreen's Pete Stein said of the platform.

Digiday.com (1/22)

Measurement Matters

Snapchat advertising poised for growth this year

(Lionel Bonaventure/Getty Images)

More than one-fifth of senior ad buyers who did not advertise on Snapchat last year plan to do so in 2016, per a Cowen and Co. survey. Pinterest and Instagram also generated interest, with 12% of respondents planning to begin advertising on each of those platforms.

eMarketer (1/22)

Social Shareable

Chickens are going back to nature in Hawaii

(CHRISTOPHE ARCHAMBAULT/AFP/Getty Images)

Farmyard chickens are going feral in Hawaii, with the evolving populations of escaped birds offering insights into the ways in which domesticated species develop in the wild, scientists say. "What feral animals make us do is reconsider this all-too-obvious, all-too-easy and all-too-wrong dichotomy between wild and domestic," geneticist Greger Larson says.

Nature (free content) (1/20)

JOBS

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PENNSYLVANIA STATE UNIVERSITY - University Park, PA

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The changes are reminiscent of the revolving door of executives that took place under previous Twitter chief executives.

Mike Isaac, writing in The New York Times

Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.