You know you are a marketer if...

January 27, 2016 Issue Subscribe | View online You know you are a marketer if... By Jim Nichols While marketers are known to wear various hats, they certainly have a lot of things in common. Read on for the sure signs that you work in marketing. 5 major marketing shifts for the new year By Dana Loberg In 2016, brands will see a renaissance in content marketing. Here's what you can expect. Give display the credit it deserves By John Busby Consumers use various channels on their path-to-purchase. Discover how click-to-call commerce plays a part. Blog Posts Data-Driven Marketing Holds Key to Airlines Success [Gifographic] By Joseph Vito DeLuca When it comes to the airlines industry, the difference between profitability and panic is more often than not a razor thin margin.... Serving A Consumer Who Actually Wants To Be Retargeted By Jeff Hasen The idea of targeting and retargeting is not new. What's changing is the potential for cross-device efforts. We now have the... Cover Stories Growth hacking: Irritating buzzword or timeless strategy? 9 tech trends modern marketers can't ignore in 2016 5 campaigns that bucked traditional gender roles 12 qualities of the most productive marketers The 4 hardest marketing jobs to fill in 2016 Full calendar >> iMedia Brand Summit Feb 21-24, 2016, Amelia Island, FL Request invite iMedia Commerce Summit April 10-12, 2016, Nashville, Tennessee Request invite iMedia Agency Summit May 1-4, 2016, Lost Pines, TX Request invite Resource Connection Featured Presentations The key to efficient sales management If your KPIs are only showing the final results, you're missing out on the entire field of prediction. Is half your customer data missing? Most customer profiles are seriously incomplete. Here's what you can do to quickly and cost-effectively fix the problem for your brand. "Mobile gaming for brands Consumers want engaging and rewarding app experiences when it comes to mobile gaming. See more >>

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