Burger King ad becomes symbol of defiance against terrorism

Burger King ad becomes symbol of defiance against terrorism | Ford may chat up Euro consumers with mobile apps to boost car sales | Social stars replace mascots for modern branding Created for ignoble.experiment@arconati.us |  Web Version ADVERTISEMENT March 23, 2016 CONNECT WITH SMARTBRIEF          SIGN UP ⋅   FORWARD The Big Story Burger King ad becomes symbol of defiance against terrorism (Scott Olson/Getty Images) Consumers are sharing a 2008 Burger King ad on social media to express solidarity against terrorism in the wake of the Brussels attacks. The ad shows a pack of fries, with one fry lifted higher to resemble a raised middle finger. "We are proud to be part of any efforts to end violence and bring about peace," said Young & Rubicam. Business Insider (3/22),  Mashable (3/22)         Why working more doesn't mean more work done. Despite an expanded workday and workweek as well as huge investments in technology, productivity is still down. We need to reengineer how people, process, and technology can work better together. So work itself can work better. ADVERTISEMENT Connecting & Collaborating Ford may chat up Euro consumers with mobile apps to boost car sales (Justin Sullivan/Getty Images) Ford, as part of a new sales strategy, will likely turn to mobile messaging applications such as WhatsApp and Snapchat to give its individual model brands greater exposure among European consumers, a Ford executive said. "There's a huge potential to talk directly to consumers, employees and influential people," Ford's Mark Truby said. The Drum (Glasgow, Scotland) (3/22)         Social stars replace mascots for modern branding Traditional brand mascots are being replaced by social influencers as the "face" of some brands, given that celebrity influencers can spread positive brand messaging for a lower cost and attain greater customer interaction, Viral Nation co-founder Joe Gagliese says. "Integrating influencers into a larger campaign, and building a deeper partnership comes once we know what's important to them and if it feels authentic to all parties," Nicole Frusci of Benefit Cosmetics said. Digiday.com (3/22)       The Complete Guide to In-App Messaging Learn how to drive 27% more app launches and triple your user retention with this underutilized tactic. In this eBook, we'll teach you: • Exactly what in-app messages are • How to set-up and run a successful in-app campaign • 10 big-win use cases for in-app messaging that improve key metrics Download now > ADVERTISEMENT Marketer Moments CMO explains why Zurich treads cautiously on social Zurich Insurance Chief Marketing Officer Monika Schulze discusses how digital channels enable good storytelling, how to get internal buy-in by communicating to colleagues and why the brand sticks to a cautious social strategy. "I am a big believer in focus," Schulze says. "We have to get the social media channels we are currently using right first." CMO.com (3/22)       How to find influencer success on Instagram Find suitable influencers on Instagram by monitoring customer data, or choose an app like Popular Pays to meet your influencer matches. Ensure any product promotion through your influencer genuinely meets the interests of the audience they have built. SocialTimes (3/22)       The 4 Behaviors of Modern Buyers As consumer shopping habits evolve, traditional marketing can only get you so far. Consumers today are having more and more conversations — both online and offline — with category influencers they trust when making considered purchases. Cut through the marketing chatter and learn how to reach consumers at the moment they'll most likely be influenced. Get Started. ADVERTISEMENT Platform News Pinterest aims for international stardom (Lionel Bonaventure/Getty Images) Pinterest is seeking international growth, insiders report, and to achieve this objective is striving to make the site seem less American. The company has been researching popular content in international markets. "How do we make sure the product feels very local for every user in every market around the world?" Pinterest's Jack Chou asks. The Wall Street Journal (tiered subscription model) (3/23)         Successful Advertising Trends: Empowerment Messaging Do audiences actually like empowerment messaging? In this study, Crimson Hexagon demonstrates how any brand or agency can understand & use audience response to measure the effectiveness of large-scale campaigns, as well as how they can use these insights to plan future strategies for securing new brand supporters. Learn more here. ADVERTISEMENT Measurement Matters Instagram led as brands saw big fan gains on social networks in 2015 (Lionel Bonaventure/Getty Images) Brands saw an annual follower growth increase of 42% over the past year on the leading social networks, according to content analytics platform TrackMaven. Instagram led the way, with month-on-month gains two to three times the rate of its competitors. Marketing Land (3/22)         Social Shareable Underground camera films baby platypus twins A camera embedded underground at Healesville Sanctuary in Australia has captured the first four months of the lives of newborn platypus twins. The footage displays early development of the animals without direct interference from handlers. Slate (3/21)       Editor's Note Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then email editor Ambreen Ali for more information.        JOBS powered by Social Media Producer/Journalist WGBH - Boston, MA View More Listings | Post a Job Word of mouth has always been the most powerful form of marketing. Aubry Parks-Fried, senior manager of digital innovations, social and native at Centro, writing for SocialTimes        Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Sign Up SmartBrief offers 200+ newsletters Advertise Learn more about the SmartBrief audience Subscriber Tools: Manage Subscriptions Update Your Profile Unsubscribe Send Feedback Archive Search Contact Us: Advertising  -  Dena Malouf Jobs Contact  -  jobhelp@smartbrief.com Editor  -  Ambreen Ali Contributing Editor  -  Ben Whitford Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2016 SmartBrief, Inc.® Privacy policy |  Legal Information