Facebook adds video to lead-generation ad offers

Facebook Lite for Internet speed-impaired nations hits 100M users | Indeed goes social to boost awareness of jobs site | Unilever rolls out digital, social Hispanic push Created for ignoble.experiment@arconati.us |  Web Version ADVERTISEMENT March 10, 2016 CONNECT WITH SMARTBRIEF          SIGN UP ⋅   FORWARD The Big Story Facebook Lite for Internet speed-impaired nations hits 100M users A low data-usage version of Facebook available in 150 countries on Android has reached the 100 million user mark. The Facebook Lite app is designed for feature phones and lower-end smartphones in countries where Internet speeds are lagging. CNET (3/9)       WEBINAR: Building Brand Trust with Mobile, March 17 Consumer trust in brands and mobile operators to safeguard their personal information has fallen dramatically. This erosion in trust impacts the potential for mobile personalization, lowering companies' ability to reach customers in the mobile moment. Join this webinar to discuss how brands and mobile operators can address these challenges. ADVERTISEMENT Connecting & Collaborating Indeed goes social to boost awareness of jobs site Indeed's Paul D'Arcy talks about the job website's social and search campaign to build awareness, and why the brand chose a more positive message than competitors that employ cynicism and humor. He also explains why the brand hasn't jumped on the content bandwagon. "The experience and not the message is the marketing, so when we're doing content it really is designed to help people find a job or hire," D'Arcy says. M&M Global (3/3)       Introducing: The Four New Rules of Brand Influence The landscape has shifted. People simply trust brands less and trust experts more when it comes to deciding what to buy. Discover how connecting with the right influencers and getting them talking about your brand builds relationships and trust, and strengthens influence. Download the eBook ADVERTISEMENT Marketer Moments Unilever rolls out digital, social Hispanic push Unilever has launched a digital and social campaign called #100PorCientoTu that spotlights influencers within the Hispanic community. The brand is also sponsoring Latin music concerts. "We want to celebrate the diversity and dynamism of the Latino community in the US, especially among millennials, whose identity is deeply tied to their culture, self-image and aspirations," Unilever's Claudia Trujillo said. MediaPost Communications (3/9)       How Kohl's and J.C. Penney are nailing Periscope (Scott Olson/Getty Images) J.C. Penney and Kohl's have tapped live-streaming on Periscope to fuel social conversation and extend the reach of campaigns. Kohl's Oscars Periscope party pulled in 200,000 views, and J.C. Penney live-streamed celebrity-hosted parties at two stores to show consumers why it's worth physically visiting a store as opposed to buying online. Digiday.com (3/9)         Platform News Facebook adds video to lead-generation ad offers Facebook now offers a lead-generation video ad that incorporates a call-to-action button during the video to encourage viewers to fill in their personal details. The platform is also boosting its lead-generation offerings by letting marketers duplicate forms and edit questions across pushes. Adweek (3/9)       Measurement Matters Social is top priority for real-time marketers Nearly 6 out of 10 marketers are planning to increase their real-time marketing budgets this year, and of those, about two-thirds plan to focus their energy and resources on social media outreach, according to a Wayin report. "Social media is an ideal platform to engage with consumers in the moment," writes Larisa Bedgood. CustomerThink (3/8)       Social Shareable Penguin in long-distance relationship with Brazilian bricklayer Every year, a penguin named Dindim travels 5,000 miles up the coast of South America to visit Joao Pereira de Souza, a Brazilian bricklayer who found the bird covered in oil five years ago and nursed it back to health. The Guardian (London) (3/10)       JOBS powered by Social Media Producer/Journalist WGBH - Boston, MA View More Listings | Post a Job There has never been a larger selection of marketing channels for us to choose from. Indeed's Paul D'Arcy, as quoted by M&M Global        Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Sign Up SmartBrief offers 200+ newsletters Advertise Learn more about the SmartBrief audience Subscriber Tools: Manage Subscriptions Unsubscribe Send Feedback Archive Search Contact Us: Advertising  -  Dena Malouf Jobs Contact  -  jobhelp@smartbrief.com Editor  -  Ambreen Ali Contributing Editor  -  Ben Whitford Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2016 SmartBrief, Inc.® Privacy policy |  Legal Information