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2016/03/11

GENBAND Partners with Zift Solutions to Combine Marketing, Real-Time Communications - Communications Solutions

 

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Real-time communications provider GENBAND has announced it has partnered with Zift Solutions, to offer the Zift Platform, a channel marketing and management platform to GENBAND's customers.
Managing customer communications continues to be a challenge for today's insurance organizations. Customer communications and their corresponding workflows quickly become very complex due to the need to maintain compliance and make regulatory changes along with making communications more personalized, relevant and actionable. Add in the growing channel delivery expectations in the digital world and these hurdles have caused many insurance organizations to fall behind when it comes to achieving strategic communication goals and engaging with customers.
Building an omnichannel strategy isn't for the faint of heart. Not every company that tries will succeed. (This is evident from the number of retailers still struggling to blend brick-and-mortar with digital channels.) An omnichannel customer experience is a destination, and there are many routes to get there. How you succeed will depend on the nature of your business, the demographics of your customers and the infrastructure you put in place to enable omnichannel. All these factors involve a lot of moving parts, and there are almost countless opportunities to get it wrong.
Queries are an important tool when it comes to speech analytics. They help end-users refine ad hoc searches through a list of pre-built possibilities.


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