An Ignoble Experiment: Google said to be developing live-streaming app

Google said to be developing live-streaming app | Mayo Clinic uses Periscope to show colonoscopy | Snapchat holds untapped marketing potential, experts say

Created for ignoble.experiment@arconati.us | Web Version

March 24, 2016

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Google said to be developing live-streaming app

(Lionel Bonaventure/AFP/Getty Images)

Google is reportedly working on a live-streaming app called YouTube Connect that would compete with Periscope and Facebook Live. The app is expected to be released in the coming months.

VentureBeat (3/23)

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Connecting & Collaborating

Mayo Clinic uses Periscope to show colonoscopy

Mayo Clinic social media chief Lee Aase live-streamed his colonoscopy on Periscope to raise awareness, a reminder that social outreach is more than firing off tweets, he says. "A Twitter chat is not as rich of an experience as what you get with Periscope and live video," he said.

SocialMedia.org Blog (3/22)

Snapchat holds untapped marketing potential, experts say

Snapchat is one of the most promising social networks for marketers because of its rapid growth in users, the reach it has with millennials and Generation Z and the instantaneous nature of users' interactions on the platform, experts say. "This is really where Snapchat is key right now: It's a network that is both public and private and the entire experience is handled in a mobile environment," said Tim Howell of R2Integrated.

Adweek (3/23)

Why working more doesn't mean more work done.
Despite an expanded workday and workweek as well as huge investments in technology, productivity is still down. We need to reengineer how people, process, and technology can work better together. So work itself can work better.

Marketer Moments

Aflac pitches its duck as superhero in Facebook 360 spot

Aflac has tapped VaynerMedia to create an animated video for Facebook 360 that features the insurance company's duck mascot as a comic book superhero. The six-week campaign will be promoted through Instagram and Twitter.

Advertising Age (tiered subscription model) (3/22)

Social outreach vital in B2B advertising

Outreach to business-to-business buyers on social media can be highly effective for your bottom line. Reach the right audiences by targeting professional groups and job titles, pushing sponsored content to your ideal audience, determining audience interests and running YouTube ads.

KoMarketing Associates (3/15)

Five Ways to Spot Fakes and Identify Real Influencers.
Real influence is measured by a person's ability to influence others' sentiments of a certain brand and drive sales — not their number of Twitter followers. Learn how to spot a fake and identify real influence.

Platform News

Report: Instagram is growing rapidly

An additional billion people are expected to join social networks in the next four years, and Instagram is showing the fastest growth, per Trackmaven. Marketers will likely benefit from the growth as they gain more brand followers, but they should also ensure that their followers actually care about their brand, writes Matt Owen.

ClickZ (3/23)

Delivery Insights aids marketers in Facebook ad auctions Adweek (3/23)

Better Measure Campaign ROI Using Social Data
Looking to prove campaign effectiveness to clients? Interested in better understanding how your latest creative shifted consumer perception? Crimson Hexagon's latest guide for agencies outlines how social data can prove the value and effectiveness of campaigns. Download the guide

Measurement Matters

Pinterest touts performance of Cinematic Pins in case studies

Pinterest says case studies it conducted with Reese's and L'Oreal found its animated video ads are more likely to generate purchases than its Promoted Pins. The L'Oreal case study found that consumers who viewed Cinematic Pins were 37.2% more likely to purchase a L'Oreal product, while viewers of Promoted Pins were 30.9% more likely to make a purchase.

Adweek (3/23)

The 2016 App Marketing Guide
Learn the major app retention and engagement trends from 2015 that will impact your marketing strategy this year, including (a) the 2015 app engagement landscape, (b) major data finds on app user engagement, marketing, and churn, & (c) the five critical takeaways for 2016. Download the Free Guide

Social Shareable

Bolivian female wrestlers body-slam gender bias

Bolivia has seen women make enormous progress in the workplace and the public sphere, with women accounting for half of lawmakers. Indigenous women are striking a further blow for equality by wrestling in traditional, brightly colored skirts. "We show that a woman can do whatever she puts her mind to," veteran wrestler Mery Llanos says.

The Guardian (London) (3/24)

The Content Creation Guide
Marketers are creating more content than they did one year ago — but is that content really making an impact? This guide provides step-by-step instructions to help you create a top-notch content strategy. You'll also get access to 6 marketing templates to guide your content efforts. Download now!

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Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.