5 reasons the banner ad isn't ready to die

April 20, 2016     |     Our Summits       View Online                   5 reasons the banner ad isn't ready to die By Jay Friedman Who doesn't love to hate the banner ad? However, we can't do without it just yet. Here's why this ad format isn't going away anytime soon. READ MORE Everything old is new again By Ben Plomion In today's Snapchat-saturated world, it's easy to ignore traditional forms of marketing. Find out what opportunities you might be missing as classic platforms experience a revival. READ MORE The most important step for programmatic creative optimization With Lori Goldberg There are many possible launching points for a new campaign. But before you begin, there's one thing you need to tackle. Read on to find out more. READ MORE Customer service goes public By Peter Caswell Social media has brought on a big change for advertisers: We're no longer in charge. See how to survive in a consumer-centric landscape. READ MORE The 2 most important factors for audience engagement With Darren McColl Want to engage more with consumers and have them share your content? It's not rocket science, but there are some important guidelines to follow. READ MORE SPONSORED CONTENT by Bing Ask and you shall receive: The humanization of search By Christi Olson As search becomes more ubiquitous, people expect an experience that goes beyond search and understands them in a more personal, intimate way. And search is evolving to do just that. READ MORE Upcoming Summits iMedia Agency Summit: The Modern Agency's Survival Guide May 1 - 4, 2016, Lost Pines, Texas LEARN MORE iMedia Brand Summit: How to Evolve with Today's Consumer Sep 11 - 14, 2016, Coronado, California LEARN MORE iMedia Breakthrough Summit: The Future of Content, Publishing, & Media Buying Oct 23 - 26, 2016, Santa Barbara, California LEARN MORE iMedia Agency Summit: Forging Partnerships that Matter Dec 4 - 7, 2016, Scottsdale, Arizona LEARN MORE     This email was sent by: iMedia Communications, Inc. 24461 Ridge Route, Suite 210 Laguna Hills, CA, 92653, USA Update Profile