Your marketing jargon primer

April 25, 2016     |     Our Summits       View Online                   Your marketing jargon primer By Pete LaFond It's important to truly comprehend the jargon that the industry tosses around so casually. Make a difference for your marketing campaigns with this terminology cheat sheet. READ MORE 5 top mobile advertising strategies for brands By Katherine Hays Here's how marketers can do a better job of making mobile a more effective platform for reaching their customers. READ MORE Mobilizing minions and creating brand advocates By Becca Bleznak Global media agency Maxus created and rolled out branded content for Universal Studios with Swyft Media and, in doing so, built an army of mobile messaging brand ambassadors and drove blockbuster campaign results. READ MORE The big question to ask before turning down a proposal With Peter Boland Brands are bombarded with great ideas, but it's hard to know how to evaluate these creative pitches. Learn more about how to vet proposals. READ MORE SPONSORED CONTENT by MediaMath The seeds of paid and owned convergence are starting to bloom By Jennifer Vlahavas There's so much potential for brands to bring the full customer experience to life. Marketers who are already connecting the dots are seeing the benefits now. READ MORE Upcoming Summits iMedia Agency Summit: The Modern Agency's Survival Guide May 1 - 4, 2016, Lost Pines, Texas LEARN MORE iMedia Brand Summit: How to Evolve with Today's Consumer Sep 11 - 14, 2016, Coronado, California LEARN MORE iMedia Breakthrough Summit: The Future of Content, Publishing, & Media Buying Oct 23 - 26, 2016, Santa Barbara, California LEARN MORE iMedia Agency Summit: Forging Partnerships that Matter Dec 4 - 7, 2016, Scottsdale, Arizona LEARN MORE     This email was sent by: iMedia Communications, Inc. 24461 Ridge Route, Suite 210 Laguna Hills, CA, 92653, USA Update Profile