| | | | | 10 Common Barriers to Understanding the Customer Journey | | | | | | Learn how to overcome 10 challenges to delivering a better buyer experience. | | | | |
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| | Many marketers are trying to better understand the customer journey, but a variety of technological, strategical and tactical roadblocks are preventing them from doing so. | |
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| | Common roadblocks include a lack of data and system integrations, breakdowns in process, misguided focus, and inattention to key aspects of the buyer experience. Learn how you can overcome these challenges and many others to deliver a better customer experience and drive more revenue. Topics include: | |
| | - Optimizing forms, offers and content to encourage people to share data
- Understanding silence and reacting appropriately to re-engage contacts
- Thinking beyond devices and considering mobile channels and context
- Paying as much attention to the journey post-purchase as you do pre-sale
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