In April 2016, IBM surveyed 1,500 U.S. consumers aged 13 to 60+. Highlights from the study included:
- 72% of consumers consider express delivery important when choosing where to shop
- 80% of consumers consider it important to be able to view in-store product availability
- 78% of consumers consider it important for retailers to provide details beyond "in stock" or "out of stock"
- 79% of consumers will purchase an out-of-stock item if you can find it in stock elsewhere
To learn more, download the IBM Consumer Study Executive Summary.
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