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2016/07/06

BIG BRAND REDEMPTION | New global Trend Briefing

Why BIG BRAND REDEMPTION is the only future for legacy brands – and for all of us!
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July Trend Briefing | BIG BRAND REDEMPTION
 
 
 
 

Hi Indiana,

This is the way millions worldwide (and you?) see consumerism in 2016:

Big brands are polluting our skies, exploiting vulnerable workers, invading our privacy and even lying to consumers to boost sales. Meanwhile, a generation of new startups are paving the way to a brighter future.

Of course, that's a simplification ;) Yet it's the way many people feel.

But what if we took that picture and turned it on its head? What if big brands stopped being the problem, and started being the answer: to a more sustainable, ethical and BETTER consumerism for ALL?

In this month's free Trend Briefing, BIG BRAND REDEMPTION, find out how established legacy brands can (indeed, must) change the game. By leveraging their vast scale, reach and resources to do good – for the planet, society, and individual customers – in ways no other organizations can match.

Could this epic trend be the only long-term future for big brands? And all of us?

Featuring brands including Volvo, Unilever, JPMorgan Chase, adidas, Maxis, Transavia, Shell and more!

 
 
 
 
 
 
NEXT: Find YOUR innovation sweet spot!
 
 
 
 
 
 

Inspired by all the must-see innovation spots? Looking to roll out winning trend-driven innovations of your own?

Don't miss the opportunity to be amongst the very first to preview 2017's game-changing trends! Join us at one of our upcoming Consumer Trend Events where we'll unveil where consumer expectations are headed next and dive deep into how the world's most innovative organizations are working with trends to overcome today's biggest business challenges. Get ready to unlock the answer to the critical question "what will my customers want next?".

*** Places are limited & tickets are selling fast - these events will sell out shortly! ***

 
 
 
 
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As always, we'd love to hear if you have any comments, questions, suggestions or spottings. Otherwise, good luck with launching your next wave of trend-driven innovations!

 

Regards,

 
David Mattin
Global Head of Trends & Insights
david@trendwatching.com
 
 
 
 
 
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