An Ignoble Experiment: How Time Out invests in social video

Facebook explains its rules for controversial live video | Twitter seeks rights to live-stream more sports | How to boost SEO with social media marketing

Created for ignoble.experiment@arconati.us | Web Version

July 11, 2016

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The Big Story

Facebook explains its rules for controversial live video

(Frederic J. Brown/AFP/Getty Images)

Facebook has released guidance on how it decides which controversial live video content shouldn't be removed, after the live streaming of Philando Castile dying after being shot by police and Michael Kevin Bautista streaming part of the Dallas shootout that cost five police officers their lives. "Live video can be a powerful tool in a crisis -- to document events or ask for help," the company said in a post.

Business Insider (7/8), The Wall Street Journal (tiered subscription model) (7/10)

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Connecting & Collaborating

Twitter seeks rights to live-stream more sports

Twitter seeks rights to livestream sports

(Otto Greule Jr./Getty Images)

Twitter is reportedly in negotiations with Turner, the National Basketball Association and Major League Soccer to acquire live-streaming rights for sporting events. The company has invested $10 million to live-stream 10 Thursday Night Games for the National Football League.

Recode (7/8)

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Most Read by Marketing Decision Makers

How to boost SEO with social media marketing Content Marketing Institute

Snapchat lets users use any photo, video on their mobile phone in Stories Marketing Land

How to get people talking on social CMO.com

Advertisers not impressed with Twitter's Moments Digiday

Use social to engage individually with customers Memeburn

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Marketer Moments

How Time Out invests in social video

Time Out is investing in video, targeting Snapchat, Tumblr and Facebook as key channels. The publication has partnered with Snapchat on Sponsored Stories starring James Corden and has streamed a London vigil in solidarity with Orlando, Fla., on Facebook Live.

Digiday (7/8)

General Mills launches Tiny Toast with digital campaign

General Mills, Walrus launch the irresistible Tiny Toast

Click to watch video (Tiny Toast/YouTube)

General Mills is launching Tiny Toast, its first new breakfast cereal in 15 years. The "Humans Can't Resist" campaign from Walrus is focused on mobile, with accompanying social media, streaming radio and digital content -- including promotions on Snapchat, Instagram, Tumblr and YouTube.

MediaPost Communications (7/8)

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Platform News

Facebook Messenger experiments with encrypted secret messages

Facebook is conducting a trial of end-to-end encryption for Messenger chats that also disappear after a given period. The social network said the test involves a small percentage of current Messenger users but will be expanded to a larger share later this summer.

Adweek (7/8), The Wall Street Journal (tiered subscription model) (7/8)

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Measurement Matters

How to boost engagement on social media

Staying relevant on social media requires mastering four fundamentals: Find your voice and be consistent in using it, share content you think fans will love, connect individually with people through comments and replies, and keep an eye on engagement metrics.

TheMuse.com (7/8)

Social Shareable

A guide to that Pokemon game you may have heard about

Pokemon Go is a recently released augmented reality game based on the video game and anime franchise that has players visit real-life landmarks to collect virtual creatures called Pokemon. The game has raised safety concerns, especially after a private home was mistakenly designated as a checkpoint by the game.

TheWrap.com (7/10), The Independent (London) (tiered subscription model) (7/10)

There doesn't seem to be any limit to what can be captured and what can be shared.

Albert Gidari, director of privacy at the Stanford University Law School Center for Internet & Society, as quoted by The Wall Street Journal

Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.