An Ignoble Experiment: How to boost SEO with social media marketing

Mobile, social key strategies for Rio Olympics | How to boost SEO with social media marketing | Why B2Bs should have a presence on Snapchat

Created for ignoble.experiment@arconati.us | Web Version

July 8, 2016

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The Big Story

Mobile, social key strategies for Rio Olympics

(Yasuyoshi Chiba/AFP/Getty Images)

Mobile marketing, live streaming and social media will play big parts in brand advertising for this summer's Olympic Games. Snapchat and Instagram are expected to be popular channels, as marketers seek to find a way to connect with consumers on second-screen devices.

CMO.com (7/7)

Driving Trial With Consumable Commercials
78% of consumers admit to using a second device while watching TV, giving marketers the perfect opportunity to target multitasking consumers by extending the experience beyond the TV screen. Read how a major brand drove trial and loyalty through mobile coupons, delivered through TV commercials. Download the article.

Connecting & Collaborating

How to boost SEO with social media marketing

For social media marketing to have a lasting effect, it must be done with a focus on search engine optimization, says Josepf Haslam of Education Dynamics. During a recent talk, Haslam offered five strategies that can help, including making your content searchable and shareable.

Content Marketing Institute (7/7)

Why B2Bs should have a presence on Snapchat

Business-to-business marketers shouldn't dismiss Snapchat as a marketing channel since it can provide access to a younger audience of potential buyers. The platform enables marketers to build a more intimate relationship with its audience and engage them with human stories about the brand.

SocialMediaB2B.com (7/7)

Use social to engage individually with customers

Even if all your customers aren't on social media, many of them will be, and it's just a question of finding out which platforms they frequent. Don't make the mistake of relying on automation; instead engage prospects in one-to-one conversations as a human being.

Memeburn (7/7)

4 ways to look at influencer marketing differently
The rules have changed. More than ever, your brand lies in the hands of your community, influencers, and customers. And building the right relationships doesn't mean investing in advertisements or sponsorships, it takes looking at influence in an entirely new and different way. Download the eBook.

Marketer Moments

How a nonprofit drives emotional engagement on social

Stop Hunger Now's Tom Barbitta talks about the nonprofit's social strategy and building an emotional bond with consumers to drive donations. Barbitta says the organization has to differentiate its brand like any company and uses social to engage "super fans" for input.

Marketing Land (7/7)

Platform News

Consumers can now recommend bots to friends via Kik

Kik's Bot Shop now features 70 chatbots, and the platform has launched a feature that enables consumers to recommend bots to their friends. The game bot, Zombie Invasion, is the first that users can invite their friends to try out.

Adweek (7/7)

Measurement Matters

Study: What the Fortune 500 are doing on Instagram

Half of Fortune 500 companies are on Instagram, and nearly all of the engagement they receive from consumers is in the form of "likes," TrackMaven reports. The research shows that companies post the most on Thursdays and Fridays, but engagement is actually higher on Sundays and Mondays.

ClickZ (7/5)

Apps mean big business for Facebook

Apps downloaded via advertising on Facebook properties will number 1.15 billion this year, an increase of 33% compared with 2015, according to Citigroup. Facebook's revenue from mobile-app-install ads was $2.9 billion last year, making up 17% of advertising revenue.

Business Insider (7/7)

Social Shareable

Lost Jefferson letter found in dusty attic

Jefferson (Hulton Archive/Getty Images)

A letter penned by Thomas Jefferson in 1815 has been unearthed by a family sorting through their cluttered attic, in what experts are calling the historical find of the decade. In the letter, Jefferson rails against the British and urges Americans to "sacrifice the last dollar and drop of blood" to safeguard their independence.

FoxNews.com (7/5)

Digital and social media balance the playing field. They're efficient. They're effective.

Tom Barbitta, chief marketing officer of Stop Hunger Now, as quoted by Marketing Land

Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.