The do's and don'ts of marketing celebrity brands

July 25, 2016     |     Our Summits       View Online                   The do's and don'ts of marketing celebrity brands By Becca Bleznak Attaching a big name to a product often works in a company's favor, but these famous ladies took it one step further. Here's what marketers can learn from three star-founded brands. READ MORE Popular sporting events lead to narrative video ads By Brian Shin Last month, many brands saw success from sports-themed spots, which appealed to both global and national audiences. READ MORE How the accountable agency wins "Mediapalooza" By Parker Noren Take a look at what's behind the recent surge of agency reviews, along with what it takes to come out on top when your work is under scrutiny. READ MORE Inside the consumer mindset: How reviews influence purchases With Kimberly Ruthenbeck From research to purchase, there's nothing more influential than consumer reviews. READ MORE Upcoming Summits iMedia Brand Summit: How to Evolve with Today's Consumer September 11 - 14, 2016, Coronado, California LEARN MORE iMedia Breakthrough Summit: The Future of Content, Publishing, & Media Buying October 23 - 26, 2016, Santa Barbara, California LEARN MORE iMedia Agency Summit: Forging Partnerships that Matter December 4 - 7, 2016, Scottsdale, Arizona LEARN MORE     This email was sent by: iMedia Communications, Inc. 24461 Ridge Route, Suite 210 Laguna Hills, CA, 92653, USA Update Profile