Tinder branches out from dating to friend finding

Is Facebook stealing YouTube's video crown? | Why chatbots may be the future of native advertising | How to get more out of Facebook ads Created for ignoble.experiment@arconati.us |  Web Version ADVERTISEMENT July 22, 2016 CONNECT WITH SMARTBRIEF        SIGN UP ⋅   FORWARD The Big Story Is Facebook stealing YouTube's video crown? Hometalk has recently built a video presence on Facebook, with one spot that shows an environmentally-friendly way to clean an oven attracting over 38 million views -- a significantly better performance than the brand's experience on YouTube. "A lot of media organizations have struggled on YouTube," said Josh Topolsky, the former digital head at Bloomberg, noting that organizations wish YouTube was more like a social network. The Wall Street Journal (tiered subscription model) (7/21)       Livestreaming for Marketers: The Ultimate Guide Live video is the most engaging way to connect with your audience. Its interactive, in-the-moment excitement generates awareness, engagement, and an impressive ROI. Download your free guide now to learn how brands are leveraging live video in their marketing strategy. ADVERTISEMENT Connecting & Collaborating Why chatbots may be the future of native advertising Chatbots are becoming more popular and they could be the future of native advertising, allowing brands and consumers to have personalized, valuable conversations, writes Vladimir Klimontovich. Machine learning will enable chatbots to build a unique understanding of individuals and match customers with the right solutions, he writes. TechCrunch (7/21)       How to get more out of Facebook ads (Justin Sullivan/Getty Images) Proving positive return on investment from social media marketing is a challenge, writes Blaise Lucey. He offers five tips to improve ROI, including targeting ads more carefully, choosing the right ad format and using content that features customers. Marketing Land (7/21)         Advertising With Mobile Coupons As a marketer, you are constantly faced with the challenge of differentiating your content to win the attention of your customers. One of the most effective solutions is the introduction of mobile coupons as an ingrained part of the digital ad user experience. Download to learn more! ADVERTISEMENT Marketer Moments The right way to master social media marketing Time and effort are necessary to get social media marketing right, but there are ways to improve effectiveness. Think of ways to get customers talking about your business, such as offering a discount for checking in, or create contests that encourage fans to create content for you. Small Business Trends (7/21)       Platform News Tinder branches out from dating to friend finding Tinder is rolling out a friend-finding feature, Tinder Social, that lets groups of people plan nights out, meet with other groups and chat with one another. TechCrunch (7/21),  New York magazine (7/21)       Measurement Matters The Facebook ad-targeting techniques you may not know Facebook has a range of ad-targeting options that have not been widely advertised, including the ability to match multiple data options in Custom Audiences. The platform also enables marketers to use 10 or more interests in campaigns and can create custom clusters based on your target audience. Marketing Land (7/21)       Social Shareable Meet Graham, a human for the automobile age The Transport Accident Commission of Victoria, Australia, has commissioned a sculpture showing a human who has evolved to survive auto wrecks. The figure, nicknamed Graham, includes an enlarged skull, a torso padded by rolls of fat and no neck. SmithsonianMag.com (7/22)       As human beings we're drawn to stories. Jessica Davis, content strategy specialist at Godot Media, writing for Small Business Trends        Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.   Sign Up SmartBrief offers 200+ newsletters Advertise Learn more about the SmartBrief audience Subscriber Tools: Manage Subscriptions Update Your Profile Unsubscribe Send Feedback Archive Search Contact Us: Advertising  -  Dena Malouf Jobs Contact  -  jobhelp@smartbrief.com Editor  -  Ambreen Ali Contributing Editor  -  Ben Whitford Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2016 SmartBrief, Inc.® Privacy policy |  Legal Information