Why Bitmoji is a boon for Snapchat marketers

Twitter's CMO on growth, purpose, branding | The foundations for social success | Why Bitmoji is a boon for Snapchat marketers Created for ignoble.experiment@arconati.us |  Web Version ADVERTISEMENT July 26, 2016 CONNECT WITH SMARTBRIEF        SIGN UP ⋅   FORWARD The Big Story Twitter's CMO on growth, purpose, branding (AFP/Getty Images) Twitter marketing chief Leslie Berland talks about making the platform more intuitive to boost user numbers, sending a clear message about the platform's purpose and using its iconic bird branding to show the diversity of the site. "When you have a brand that's this powerful, there's a lot that you can do with it," she says. Adweek (7/25),  MarketingWeek.co.uk (U.K.) (free content) (7/25),  TechCrunch (7/25)         Is Your Marketing Organization Focusing on ROI? In this interactive download, AdRoll President & CMO Adam Berke provides a toolkit for today's data-driven marketer. With it, you'll learn how to demystify ROI conversations and expertly navigate the intricacies of marketing budgets. Download now ADVERTISEMENT Connecting & Collaborating The foundations for social success Identify the goal for your brand before embarking on a social strategy, and listen in on social sites to see what your customers are talking about and how they view your company. Make content engaging, and tie social performance indicators to business objectives. Harvard Business Review online (tiered subscription model) (7/25)       Marketer Moments Why Bitmoji is a boon for Snapchat marketers Snapchat's Bitmoji feature, which lets users create cartoonish avatars, offers customization and outreach possibilities for marketers. "[I]t enables the infiltration of 'dark social,' " writes Nikki Gilliland. eConsultancy.com (7/26)       Michael Kors builds brand loyalty through Instagram Michael Kors has created a site called InstaKors that links to its Instagram account to give its 8.2 million fans an easy way to purchase the items featured in its photo feed. The brand aims to build loyalty among InstaKors shoppers with the opportunity to buy products before they go on general sale and exclusive offers. Glossy (7/25)       Platform News Twitter carves out sports niche with exclusive league deals (Rob Carr/Getty Images) Twitter is wooing sports fans by signing deals to live-stream games from Major League Baseball, the National Hockey League and the National Football League. The platform has also partnered with the National Basketball Association on exclusive live content. Marketing Land (7/25),  The Wall Street Journal (tiered subscription model) (7/25)         Measurement Matters Foursquare introduces dashboard to Attribution Powered (David McNew/Getty Images) Foursquare has updated its Attribution Powered platform -- which is used by brands such as Peet's Coffee, Blue Bite and Anheuser-Busch -- to include a dashboard that allows marketers to view real-time analytics from campaigns. The feature tracks metrics such as in-store visits, incremental visits and campaign lift. Adweek (7/25)         Social Shareable McDonald's build-your-own-burger stunt backfires The New Zealand division of McDonald's gave customers a chance to design a burger using a digital tool but soon found itself flooded with inappropriate designs. "The Carbonator" consists of a stack of buns, while "Bag of Lettuce" has nothing but lettuce, not even a bun. The Drum (Glasgow, Scotland) (7/21)       JOBS powered by Tenure-Track/Tenured Faculty Position in Public Relations SYRACUSE UNIVERSITY - Syracuse, NY View More Listings | Post a Job When there are no words to express a hangover or that TGIF feeling, a Bitmoji says it all. Nikki Gilliland, writing for eConsultancy        Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.   Sign Up SmartBrief offers 200+ newsletters Advertise Learn more about the SmartBrief audience Subscriber Tools: Manage Subscriptions Update Your Profile Unsubscribe Send Feedback Archive Search Contact Us: Advertising  -  Dena Malouf Jobs Contact  -  jobhelp@smartbrief.com Editor  -  Ambreen Ali Contributing Editor  -  Ben Whitford Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2016 SmartBrief, Inc.® Privacy policy |  Legal Information