4 Changes That Yield The Biggest MSP Revenue Gains

Business Solutions Newsletter | August 30, 2016 | View web version here.   In This Issue: Transitioning Myths To Avoid Build An MSP's Revenue, Profit Engine With Total Data Protection Secrets Of MSP Marketing Content Redefining Technology Solutions Providers In The Cloud CompTIA: Businesses Are More Proactive Against Rogue IT 5 Simple Security Habits For Your K-12 Education Customers How The Channel Can Still Go Global In Turbulent Times Arlin Sorensen's Suggested Reading List 4 Changes That Yield The Biggest MSP Revenue Gains Sponsor   Ready to grow your business and make it more profitable? Get the new As-a-Service Guide that 5,000 technology companies trust for best practices to help you expand your services, attract new clients, build marketing and retention strategies, and more. Tap into more than 30 years of industry expertise when you download it today! Featured Articles Transitioning Myths To Avoid Despite existing as a proven and successful business model for years, there are still many IT resellers who do not offer managed services, or do so in a very limited capacity. When asked why they have steered clear of becoming managed services providers (MSPs), most have their reasons. When pressed, the reality is that their reasons are based on myths and misperceptions. Build An MSP's Revenue, Profit Engine With Total Data Protection Today's businesses are creating more data than ever, in more places than ever. As such, today's MSPs have to shift their models to include a total data protection strategy. Secrets Of MSP Marketing Content There are two things that can literally make or break a business venture. Customer service is one. Content is the other. According to the Content Marketing Institute, 88 percent of B2B companies invest in content marketing, but only 32 percent have a documented game plan. Redefining Technology Solutions Providers In The Cloud Welcome to the brave new world that is cloud services, where there's no such thing as business as usual. Small to midsize businesses (SMBs) represent a significant section of most technology solutions provider (TSP) customers, and those SMBs are turning to the cloud more than ever before. They are going to be asking you about the cloud and whether you can support their needs. If you aren't prepared, you stand to lose big. CompTIA: Businesses Are More Proactive Against Rogue IT A survey of 650 business and technology professionals reveals that the recent hype around "Rogue IT" is actually benefitting channel partners. According to CompTIA's study Building Digital Organizations, there has been a reduction in the complete sidestepping of IT as businesses are learning their lessons from their own missteps and the press surrounding mistakes of others. 5 Simple Security Habits For Your K-12 Education Customers Educating school personnel about simple ways to make data protection a priority should be a best practice for IT services providers with education clients. How The Channel Can Still Go Global In Turbulent Times As you consider your global strategy, it is critical to decide on the best path forward and then commit to these principles. While it is possible to be selective in your approach to these principles or prioritize some combination of these efforts, remember there will always be speed bumps, difficulties, and conflict. Arlin Sorensen's Suggested Reading List There are hundreds of great business books available today. Take lots of notes, teach what you learn to others as that is always the best way to learn, and put what you learned into practice. From The Magazine 4 Changes That Yield The Biggest MSP Revenue Gains   By Jay McCall This MSP is projecting up to 50 percent revenue growth in managed and cloud services this year with 30 percent of its growth coming from new backup and disaster recovery (BDR) sales and related services. 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