Facebook is testing midroll video spots from big publishers within its live streams. The ads would be the first to be introduced inside video on the platform, reportedly displaying after five minutes of broadcast for 15 seconds or less, and marketers can chose to opt out of the feature.
Mobile Offers and Location-Based Tech Consumers no longer want marketing messages to feel personalized, they expect them to be personalized. Download to read how to make your advertisements more personal and impactful than ever before with location-based mobile offers. Download the article.
Sporting brands need a unique and authentic voice if they're to break through and grab consumers' attention in the social media era, Fox Sports Australia marketing chief Chris Gross says. "You're not only competing with all the other brands in the space, but you're also competing with millions of consumers who are excited about sport," he says.
Lego is effective at building and managing online communities of fans, thanks to a carefully thought-out Twitter strategy, polished video clips and a reliance on user-generated content, writes Angie Geffen.
4 ways to look at influencer marketing differently The rules have changed. More than ever, your brand lies in the hands of your community, influencers, and customers. And building the right relationships doesn't mean investing in advertisements or sponsorships, it takes looking at influence in an entirely new and different way. Download the eBook.
Tiffany became the first luxury brand to sponsor a Snapchat Lens for a reported $700,000, and it was used in a photo posted by Kylie Jenner with her sister Kim Kardashian. The brand is wooing younger consumers after sales dropped 7% in the first quarter.
Is Your Marketing Organization Focusing on ROI? In this interactive download, AdRoll President & CMO Adam Berke provides a toolkit for today's data-driven marketer. With it, you'll learn how to demystify ROI conversations and expertly navigate the intricacies of marketing budgets. Download now
Nextdoor is a social network that's built around communities, with users only able to join a particular neighborhood group by verifying their address. The platform includes 106,000 US neighborhoods, is looking to expand into Europe and is reaching out to advertisers with its hyperlocal audiences.
Find Out How Much Money Users Spend In Apps - Free Guide The State of In-App Spending offers data benchmarks about user spend, the difference between paying and non-paying users, and the average purchase value. Download the free report and boost your LTV!
More than 70% of US marketers intend to spend their budgets on social video spots over the next year, Animoto reports. Facebook was the most popular choice for the investment, followed by YouTube, Instagram and Twitter.
Ready to deliver video to the inbox? Globoforce, a leading provider of social recognition solutions, approached SmartBrief to promote the WorkHuman 2016 conference to business and HR leaders. Find out how SmartBrief's new Video-Text Ad made their campaign so successful, and how you can leverage these high-performing ads for your next campaign. Download the case study.
Sport is a living and breathing concept, and if your creative isn't living and breathing or reactive to what is happening at the time, then you're really missing out.
Chris Gross, head of marketing, brand and social at Fox Sports Australia, as quoted by CMO
Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
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