An Ignoble Experiment: E! bets on Facebook Live with 5 original shows

Why brands are turning to Snapchat for playful engagement | E! bets on Facebook Live with 5 original shows | Why you shouldn't connect with everyone on LinkedIn

Created for ignoble.experiment@arconati.us | Web Version

August 4, 2016

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The Big Story

Why brands are turning to Snapchat for playful engagement

(Saul Loeb/Getty Images)

Snapchat's recent efforts to boost its ad offerings are paying off as brands such as Kraft Foods, Tiffany and Burger King have woken up to the potential of engaging playfully with consumers on the platform. Taco Bell's Snapchat Lens enabled users to transform their faces into a taco and it became the most viewed ad on the platform, earning 224 million views in a single day.

The New York Times (free-article access for SmartBrief readers) (8/3)

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Connecting & Collaborating

E! bets on Facebook Live with 5 original shows

E! Entertainment Television is releasing five original shows on Facebook Live, beginning with television-highlight series "TV Therapy." Other shows include pop-culture-based "So True, So False" and "Another 15 Minutes," which is about viral videos.

The Wall Street Journal (tiered subscription model) (8/3), Adweek (8/3)

Why you shouldn't connect with everyone on LinkedIn

Though networking and making new connections is generally a good idea, you should avoid connecting with other LinkedIn users you previously had relationships with that didn't end well, writes Leah Arnold-Smeets. Don't connect with hiring managers after an interview or people you simply want to know because they're attractive, Arnold-Smeets advises.

PayScale.com (8/1)

Metrics that Matter: Marketing metrics your CFO will actually care about
In this interactive download, AdRoll President & CMO Adam Berke provides a toolkit for today's data-driven marketer. With it, you'll learn how to demystify ROI conversations and expertly navigate the intricacies of marketing budgets. Download now

Marketer Moments

GTB makes subtle Olympics references for Ford on Snapchat

Ford, in conjunction with WPP's GTB, is using Snapchat to tout the 2017 Escape during the Olympics, but as the brand is not an official sponsor, it has found subtle ways to reference the Games in the campaign. Over 30 spots on the platform allude to the Olympics, including a waiter overloaded with plates describing himself as a weightlifter and a man carrying out a pommel horse routine on top of his SUV.

Advertising Age (free-article access for SmartBrief readers) (8/4)

How Major League Soccer nailed social engagement

The Major League Soccer All-Star Game brought together brands, TV networks and teams to celebrate the sport's growing popularity in the US. The event let Snapchat users pick their dream team from across clubs, and the 11th player was chosen via an AT&T/EA Sports challenge, with New York City Football Club striker David Villa selected after fans scored over 800,000 goals with him in "FIFA 16."

FastCoCreate (8/3)

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Platform News

Facebook rolls out business-focused page features

Facebook is adding page sections to help merchants promote wares, including a shopping section that allows search and Facebook Messenger connectivity.

VentureBeat (8/3)

Measurement Matters

Facebook added to Nielsen's social index

Facebook CEO Mark Zuckerberg (Facebook)

Nielsen is launching a social index to rate TV shows on not only Twitter engagement but also Facebook interaction, with plans to add Instagram down the line. A sample from the feature shows ABC's "The Bachelorette" as the most-discussed show on the two platforms, followed by USA Network's "WWE Raw."

USA Today (8/3)

Social Shareable

Confessions of a wildlife documentarian

Making BBC wildlife documentaries isn't easy, says producer Huw Cordey. He details technology and gadgets that filmmakers use to get up close and personal with polar bears, tigers and other animals.

TechCrunch (7/31)

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Leah Arnold-Smeets, owner of Emiko Consulting, writing for PayScale

Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.