An Ignoble Experiment: Facebook declares war on ad blockers

Facebook declares war on ad blockers | Social media specialists should be quick thinkers | Snapchat seeks $7M for season-long NFL sponsorship

Created for ignoble.experiment@arconati.us | Web Version

August 9, 2016

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The Big Story

Facebook declares war on ad blockers

(Nicholas Kamm/Getty Images)

Facebook is rolling out an ad-preferences tool that makes it harder for ad blockers to strip ads but gives users more control over the kinds of ads they see. The approach, which favors less disruption and more tailored advertising, is seen as a potential model for publishers to follow.

Advertising Age (free-article access for SmartBrief readers) (8/9), Adweek (8/9)

Getting Ahead of Generation Z
Generation Z is now the largest generation. In our latest piece, Koupon Media discusses the first wave of digital natives. Who they are, what they are looking for, where they are looking for their next buy, and why they engage with a completely new kind of brand marketing.

Connecting & Collaborating

Social media specialists should be quick thinkers

Running a social media account for a major brand requires sharp intellect and a solid writing background, says Carrie Bratcher, Hallmark's social media community specialist. Bratcher says social media holds myriad possibilities for consumer engagement, even for well-established brands.

SocialMedia.org's Blog (8/8)

Make Your CFO Happy
In this interactive download, AdRoll President & CMO Adam Berke provides a toolkit for today's data-driven marketer. With it, you'll learn how to demystify ROI conversations and expertly navigate the intricacies of marketing budgets. Download now

Marketer Moments

Snapchat seeks $7M for season-long NFL sponsorship

Snapchat is hoping its NFL channels will prove a major moneymaker, with advertisers asked to shell out $7 million for full-season sponsorship. The price might be worth the invested audience, says Orli LeWinter, senior vice president for strategy and social marketing at 360i.

Advertising Age (free-article access for SmartBrief readers) (8/5)

Make 1:1 Marketing A Reality
Digital marketers strive to connect with consumers on a personal level, at scale. Ad Tech has focused on tailoring the media side of the equation, but now creative management platforms (CMPs) have made it possible to personalize digital creative too. Find out why CMPs are the key to 1:1 Marketing.

Platform News

Twitter opens Moments to influencers, brands

Twitter's events-based Moments service is getting broader deployment, with influencers and brands gaining access. The company says the feature will debut to all users in coming months.

TechCrunch (8/9)

What does Verizon's Yahoo purchase mean for Facebook, Google?

Verizon's recent acquisitions of Yahoo and AOL show that it's pitting itself against Google and Facebook to compete for digital ad revenue, but will it be enough to disrupt the giants' dominance in the market? "If Verizon unclutters the inherent messiness with a prolonged tech and content strategy, they could be poised to be a legitimate competitor," James Green writes.

Marketing Land (8/8)

5 Points to Remember in Your Content Marketing
In the rush to develop new content as part of a Content Marketing strategy, a few important points can easily be overlooked. We've identified the top 5 things you just can't forget that will optimize your materials for the greatest impact. Download your copy of our latest Executive eBrief here.

Measurement Matters

How to make the most of built-in analytics

Social platforms typically offer useful and easy-to-access metrics and analytics, but looking beyond automatically surfaced measurements to ensure you're getting the most from built-in tools is worthwhile, writes Tess Pajaron. "There are plenty of other things you should be measuring to make sure your reach and engagement are as high as they can possibly be," she writes.

BandT.com.au (Australia) (8/9)

EMAIL MARKETING FOR CREATIVE SHOPS
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Social Shareable

Filipino divers get that sinking feeling

Social media users have been using the Olympics as an excuse to dredge up year-old videos of Filipino divers landing appalling back flops during the Southeast Asian Games. John Elmerson Fabriga and John David Pahoyo earned zeroes for clumsy performances.

CBS Sports (8/8)

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You have to be able to think on your feet, respond quickly and often do it in 140 characters or less.

Carrie Bratcher, social media community specialist at Hallmark, as quoted by SocialMedia.org's Blog

Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.