An Ignoble Experiment: Facebook takes on click-bait publishers

Facebook takes on click-bait publishers | Twitter bots challenge racist trolls | Library of Congress admits archiving tweets a struggle

Created for ignoble.experiment@arconati.us | Web Version

August 5, 2016

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The Big Story

Facebook takes on click-bait publishers

Facebook has updated its news feed algorithm to automatically weed out click-bait posts and limit stories from the worst-offending publishers. "If you are a publication and you post nothing but click-bait today, reach and referral traffic will go down," Facebook's Adam Mosseri said.

Bloomberg (8/4), The Wall Street Journal (tiered subscription model) (8/4), The New York Times (free-article access for SmartBrief readers) (8/4)

Mobile Offers and Location-Based Tech
Consumers no longer want marketing messages to feel personalized, they expect them to be personalized. Download to read how to make your advertisements more personal and impactful than ever before with location-based mobile offers. Download the article.

Connecting & Collaborating

Twitter bots challenge racist trolls

Researchers are using Twitter bots to scold trolls to raise the tone of discourse and to determine the best approach to improve online behavior. Criticism from bots that present themselves as high-profile white people appear effective at reducing trolls' use of racist slurs.

New Scientist (free content) (8/3)

Library of Congress admits archiving tweets a struggle

The Library of Congress' effort to archive every tweet is on the back burner, thanks to the growing number and complexity of tweets. "It is clear that technology to allow for scholarship access to large data sets is lagging behind technology for creating and distributing such data," according to the library.

The Atlantic online (8/4)

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Marketer Moments

Twitter advertisers can now reward engaged users

(Leon Neal/Getty Images)

Twitter has unveiled an ad product that allows advertisers to reward users who retweet or reply to their posts with exclusive content. Brands such as Axe, Coca-Cola and AMC have tested the unit, with AMC giving fans who engaged a glimpse of an exclusive trailer for "The Walking Dead."

Mashable (8/4), The Drum (Glasgow, Scotland) (8/4)

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Platform News

Pinterest boosts video with native player

Pinterest is adding a native video player as video usage on the platform has grown 60% in the past year, with users twice as likely to follow up on products or services if they've watched a video on the site. Popular video categories on Pinterest include hair and beauty, fitness routines and home improvement.

Adweek (8/4), VentureBeat (8/4)

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Measurement Matters

Do teens respond to social media ads?

While many teenagers are likely to scroll past advertisements on social media, video ads that feature "influencers" are more likely to grab their attention. Marketers now are enlisting influencers to help capture a portion of teens' $44 billion in annual purchasing power.

Time.com (8/3)

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Social Shareable

Britain's first female doctor hid her gender until death

In the early 19th century, Dr. James Barry rose to fame as a foul-mouthed, dueling military physician who eventually became the most senior medical officer in the British army. When Barry died in 1865, the pioneering surgeon was revealed to be a woman: Barry, born Margaret Ann Bulkley, had posed as a man to attend medical school and had successfully maintained the pretense throughout a long and successful career.

Irish Examiner (8/1)

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That phone is the focus of [a teenager's] life, and they don't want the brand interfering. That probably explains why they respond better to brand messages that come via influencer.

Danielle Wiley, CEO of Sway Group, as quoted by Time

Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.