Facebook, Twitter woo online-video celebrities | How Facebook's Offline Conversions API can benefit B2Bs | Kit and Ace gets creative with Snapchat video, service
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Facebook and Twitter are hoping to persuade YouTube's star video creators to jump ship, using a combination of personal relationships and revenue-sharing incentives. "The thing that's missing is the revenue opportunity," says Mike Park, Twitter's head of content partnerships.
Driving Trial With Consumable Commercials 78% of consumers admit to using a second device while watching TV, giving marketers the perfect opportunity to target multitasking consumers by extending the experience beyond the TV screen. Read how a major brand drove trial and loyalty through mobile coupons, delivered through TV commercials. Download the article.
Facebook's Offline Conversions application program interface lets marketers see how their campaigns on the platform drive offline sales. Business-to-business marketers can capitalize on the feature by linking Facebook marketing to qualified leads, in-person appointments, and the number of prospects who carry out follow-up actions.
Kit and Ace uses Snapchat to post "informational and episodic" videos that are similar to television, in addition to behind-the-scenes content common among many brands, said Braden Hoeppner, the retailer's head of e-commerce. Kit and Ace also utilizes the platform's phone and video chat for its customer service efforts.
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4 ways to look at influencer marketing differently The rules have changed. More than ever, your brand lies in the hands of your community, influencers, and customers. And building the right relationships doesn't mean investing in advertisements or sponsorships, it takes looking at influence in an entirely new and different way. Download the eBook.
Lowe's has launched a Facebook 360-degree home improvement video campaign called "Made in a Minute." The spots let consumers interact by moving their smartphone or by jumping between individual steps.
Fabletics has channeled social media for its latest campaign, with a commercial designed to mimic Kate Hudson's Instagram and Snapchat feeds. "She wanted a commercial that really genuinely showcased how Fabletics supports her lifestyle and what her lifestyle is about," Chief Marketing Officer Shawn Gold said.
Ready to deliver video to the inbox? Globoforce, a leading provider of social recognition solutions, approached SmartBrief to promote the WorkHuman 2016 conference to business and HR leaders. Find out how SmartBrief's new Video-Text Ad made their campaign so successful, and how you can leverage these high-performing ads for your next campaign. Download the case study.
Some 80% of Instagram users plan to use the service to follow the summer Olympics, most on a daily basis, according to a GfK report. Instagram touted the numbers as a sign that brands should embrace its ad offerings in the run-up to the Games.
Twitter Ads Manager has been updated to enable advertisers to employ custom filters to segment information by options such as campaign, objective or status. The platform also allows marketers to customize their metrics reports.
Stride Gum partnered with Fox on a live TV event called "Heaven Sent" that featured skydiver Luke Aikins jumping out of a plane attempting to break the freefall height record and become the first-ever person to land from a skydive without a parachute. The attention-grabbing promotion was accompanied by social buzz, a mobile game and digital footage.
At the end of the day, content creators control engagement and control eyeballs.
Krishna Subramanian, co-founder of Capitv8, as quoted by Bloomberg
Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
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