Gatorade lets fans play Serena Williams on Snapchat

Facebook glitch leaves publishers with data shortage | Fashion becomes more inclusive to capitalize on social buzz | TV producers look to adapt podcasts Created for ignoble.experiment@arconati.us |  Web Version ADVERTISEMENT August 30, 2016 CONNECT WITH SMARTBRIEF        SIGN UP ⋅   FORWARD The Big Story Facebook glitch leaves publishers with data shortage (Sean Gallup/Getty Images) Publishers are no longer receiving data from Facebook's Graph API feature due to a technical glitch, and the company has not confirmed when the issue will be fixed. The tool gives information on how users are engaging with content, including the number of shares. The Wall Street Journal (tiered subscription model) (8/29)         Are you a digital leader or laggard? In today's competitive business world, transforming from a paper-based organization to a digital one is imperative. Document analytics can be your secret weapon for making your digital transformation ambitions a reality. ADVERTISEMENT Connecting & Collaborating Fashion becomes more inclusive to capitalize on social buzz Hilfiger (Monica Schipper/Getty Images) Social media is changing the way fashion brands tout collections, with emphasis shifting from elite runway shows to a more inclusive approach. Tommy Hilfiger is inviting fans to attend its 2,000-person "Tommy Pier" carnival event, with the aim of creating a buzz on Instagram and other social channels. Glossy (8/29)         TV producers look to adapt podcasts Podcast creators are being given the opportunity to take their content to television. Aaron Mahnke's supernatural-focused "Lore" has been picked up by "The Walking Dead" producer Gale Anne Hurd for transition to the small screen. Adweek (8/29)       Metrics that Matter: Marketing metrics your CFO will actually care about In this interactive download, AdRoll President & CMO Adam Berke provides a toolkit for today's data-driven marketer. With it, you'll learn how to demystify ROI conversations and expertly navigate the intricacies of marketing budgets. Download now ADVERTISEMENT Marketer Moments Gatorade lets fans play Serena Williams on Snapchat Williams (Clive Brunskill/Getty Images) Gatorade has created a Serena Williams-themed tennis video game on ESPN's Snapchat Discover channel. The game, also available via the web on desktop and mobile, has 22 levels. Mashable (8/29),  Digiday (8/29)         World Surf League exec talks real-time ads, Snapchat The World Surf League's global marketing chief, Scott Hargrove, discusses why he left Coca-Cola, the importance of real-time marketing and how the WSL brand is a pioneer on social platforms. "We created the world's first drone capable of taking Snapchat photos and videos, bringing fans even closer to the action," Hargrove says. CMO.com (8/29)       5 Points to Remember in Your Content Marketing In the rush to develop new content as part of a Content Marketing strategy, a few important points can easily be overlooked. We've identified the top 5 things you just can't forget that will optimize your materials for the greatest impact. Download your copy of our latest Executive eBrief here. ADVERTISEMENT In Case You Missed It Original news, insights, analysis and best practices from SmartBrief.com How do you deal with someone who has an exceedingly domineering personality?   Mike Figliuolo 3 Cs can boost accountability in your workplace   S. Chris Edmonds An early employee is leaving your startup. How do you take the news?   Young Entrepreneur Council How can I help you do your job better?   John Baldoni Confession: I was a benevolent dictator   Lead Change Group Click here to learn more about Featured Content Platform News YouTube sees 80% hike in live video views Live video views on YouTube spiked 80% over the last 12 months, the company reports. Live video posts on the platform also increased 30% over that period. Business Insider (8/30)       Measurement Matters Nielsen report finds common ground for YouTube, linear TV A Nielsen report has found that people who view content on YouTube are more likely to tune in to that content on TV, and that TV reach spurs YouTube engagement. "As digital video viewership continues to grow on platforms such as YouTube, advertisers, agencies and TV programmers have an opportunity to leverage the connection between digital views and TV audiences," Nielsen said. Adweek (8/26)       Social Shareable Penguin honored by Norwegian troops The King of Norway's Guard has named a penguin at a Scottish zoo a brigadier in the Norwegian army. The penguin, the guard's mascot and named Sir Nils Olav after being knighted in 2008, inspected the troops, squawked and scratched his head. Reuters (8/24)       Our digital-first perspective was created out of necessity. Scott Hargrove, global chief marketing officer at the World Surf League, as quoted by CMO        Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.   Sign Up SmartBrief offers 200+ newsletters Advertise Learn more about the SmartBrief audience Subscriber Tools: Manage Subscriptions Update Your Profile Unsubscribe Send Feedback Archive Search Contact Us: Advertising  -  Dena Malouf Jobs Contact  -  jobhelp@smartbrief.com Editor  -  Ambreen Ali Contributing Editor  -  Ben Whitford Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2016 SmartBrief, Inc.® Privacy policy |  Legal Information