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2016/08/29

Marketing Recklessness

Ads ≠ reality.
August 29, 2016
Donald Trump's America. After a sluggish start in the campaign ad game, Donald Trump is out with a $10 million ad buy for a new economics-focused ad that overlooks the recklessness of his economic plans and instead promises yuge results. Here's a closer look at the ad's promises and the reality of Trump's economic plans:
  • "Families get tax relief." Sure, Donald Trump is proposing to give a very modest tax break to working families, but it pales in comparison to the massive tax gift he's proposing for people at the top, like himself. According to a Tax Policy Center analysis of his old plan—which is a lot like new plan but slightly less vague—families in the bottom 20 percent would get about a $128 tax break under his plan, which could help them afford about .0007 percent of the average house in the U.S., while the top 1 percent could use their $275,257 tax break to buy more than 1.5 homes.
  • "Small businesses thrive." Trump would likely be great at helping large corporations pose as small businesses to avoid taxes, since he's done it at least 68 times himself. But for actual small businesses, Trump could be a disaster since his reckless economic plans would endanger the economy .
WHAT'S TRENDING
Going in a different direction. That's what yet another former Republican administration official did this weekend. This time it's Paul Wolfowitz, the former deputy secretary of defense under President George W. Bush and so-called "architect" of the Iraq War, who called Trump "pretty disturbing" and a security risk for America. Wolfowitz is just the latest in a string of Republicans to denounce Trump and acknowledge that he's just too reckless to lead.
Thinking twice. Something Donald Trump hasn't ever done before speaking. Over the weekend, 32-year-old mother of four Nykea Aldridge was fatally shot in Chicago while pushing her baby in a stroller on her way to register her kids for school. Trump—who has been trying to appeal to black voters with comments like: "Fifty-eight percent of your youth is unemployed. What the hell do you have to lose?"—saw Aldridge's death as another opportunity and tweeted: "Dwyane Wade's cousin was just shot and killed walking her baby in Chicago. Just what I have been saying. African-Americans will VOTE TRUMP!" The polls, however, are telling a different story.
Dinner guests. Apparently a lot of people want Donald Trump to be their guest and a 25-year-old Marylander took advantage of that. He set up dinnerwithtrump.org, a site (that looks eerily similar to the Trump campaign's real site donaldjtrump.com) that appears to offer the chance for dinner with Trump. He's raised over one million dollars from 21,253 seemingly unknowing Trump supporters.
#RefugeesWelcome. Today, the U.S. will welcome the 10,000th Syrian refugee, officially fulfilling the goal set by the Obama administration last year. 10,000 may sound like a big number, but it's only a tiny fraction of the estimated Syrians who have fled their homes since civil war broke out in 2011. And for those refugees who do gain entry to the U.S., the path to get here is far from easy. Syrian refugees face a screening process that averages 18-24 months and is the most intensive of any check conducted for people seeking admission to the United States. You can learn more about the stringent screening process here.
Backpedaling. The pharmaceutical company Mylan has been in hot water since news broke that they increased the price of life-saving EpiPens from $50 per pen to more than $300 per pen—a nearly 500 percent price increase—all while Mylan executives were getting raises. Today the company announced they will launch a generic version of EpiPens that will sell for a still-not-very-affordable $300 per two-pack. So, probably best to keep closely reading your food's ingredients for allergens, unless you have several Benjamins lying around. Mylan isn't the only drug maker jacking up prices. Here's what we can do about it.
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