Tasty masters social efforts with video and connection

Snapchat-esque features come to Facebook app | Why The Daily Beast is spurning social media | Chipotle extends brand reach through digital, TV Created for ignoble.experiment@arconati.us |  Web Version ADVERTISEMENT October 31, 2016 CONNECT WITH SMARTBRIEF        SIGN UP ⋅   FORWARD The Big Story Snapchat-esque features come to Facebook app (Snapchat) Facebook is adding the option for its users to put Snapchat-esque filters on pictures taken through a camera feature now available through its app. Users can also share images and videos with friends and family for 24 hours before the content disappears. CNET (10/28)         Make a statement with the problems you choose to solve. If you are in the innovation business, the problems you decide to tackle will define you as a company. The secret to doing great things is staying focused on what matters most. ADVERTISEMENT Connecting & Collaborating Why The Daily Beast is spurning social media The Daily Beast works to drive traffic directly to its site instead of turning to Twitter, Facebook and other social media options because it wants an audience that specifically desires its brand. "We do not worship at the altar of the 'distributed' media or 'distributed' audience model," President Mike Dyer said. The Wall Street Journal (tiered subscription model) (10/26)       Chipotle extends brand reach through digital, TV (Andrew Renneisen/Getty Images) Chipotle is expanding its TV and digital messaging to maximize brand value, JPMorgan Chase analyst John Ivankoe said. Online orders, new products and a Snapchat show are among the offerings Chipotle is using to boost its image. Advertising Age (free-article access for SmartBrief readers) (10/26),  Adweek (10/26)         How to build brand advocates with messaging apps Messaging apps are now more popular than social media, and figure to keep growing in the coming years. Long story short? You'd better include them in your digital plan. Join Evan Wray, VP and Co-founder of Swyft Media, as he discusses how to build brand advocacy with an effective messaging app strategy. Register now ADVERTISEMENT Most Read by Marketing Decision Makers Watermelon explosion takes planning, BuzzFeed CEO says    Digiday  "Gilmore Girls" Snapchat push was slam dunk for Netflix    Adweek  What the future of marketing has in store    SmartBrief/Marketing  Vine gets the boot from Twitter    The Verge  CMOs believe AI is a game changer, survey shows    CampaignLive.com (U.S.)  Are you ready for Instagram Ads? With hundreds of millions of active daily users, Instagram is a key component in every cross-device marketing strategy. To help you engage a wider audience, we put together The Performance Advertiser's Guide to Instagram. Download the Guide ADVERTISEMENT . SmartBrief Originals Original news, insights, analysis and best practices from SmartBrief.com Accountability is a team issue   John Baldoni Using smart city technology to power local economic development   DigitalTown Whoa! What are today's most common leadership mistakes?   Julie Winkle Giulioni How do you help employees leave on a good note?   Young Entrepreneur Council Preparing for a conference presentation? Don't skip these 7 essentials   Stephanie Scotti Click here to learn more about Featured Content Marketer Moments Tasty masters social efforts with video and connection BuzzFeed-owned Tasty has mastered social video by almost every metric, with 2,000 recipe videos that reach 500 million people a month and nearly 1.8 billion views last month alone. BuzzFeed's drive to build Tasty's social stats has paid off, with almost 50% of the publisher's revenue coming from its Tasty brand. Adweek (10/30)       Fossil wants to give "Instagram husbands" a break Click to watch video (Fossil/YouTube) Fossil's Q smartwatch features a selfie camera that will allow so-called "Instagram husbands" a reprieve from having to take pictures of their wives all day. That's the message of Fossil's social media campaign, which will be distributed via YouTube, Facebook, email and, of course, Instagram. Adweek (10/28)         Be with the best Reach your target audience and position your brand as a thought leader in one of the most anticipated SmartBrief special issues of the year: The Best of 2016 Report. Only one sponsor per report. Deadline to participate: Oct. 31. Click here to receive more information on how to activate your exclusive sponsorship. ADVERTISEMENT Platform News LinkedIn's big marketing moneymaker is sponsored content Sponsored content contributed about two-thirds of LinkedIn's $175 million in marketing revenue during Q3. The site, which is being acquired by Microsoft, saw overall revenue jump 23% year-over-year to $960 million. The Drum (Glasgow, Scotland) (10/28),  TechCrunch (10/27)       Measurement Matters Snapchat, Instagram neck-and-neck among young users (Sean Gallup/Getty Images) Instagram and Snapchat users are nearly split on which app they prefer, with Snapchat slightly ahead, a Survata survey of 13- to 34-year-olds for Adweek has found. More respondents recalled Instagram ads than recalled Snapchat ads. Adweek (10/30)         Social Shareable NASA's pumpkins are out of this world NASA's Jet Propulsion Laboratory is taking pumpkin carving to a new level, with intricate creations including a pumpkin carousel, a pumpkin featuring a saw blade, and a pumpkin with a light switch. Wired.com (10/30)       JOBS powered by Director of Communications OUT & EQUAL WORKPLACE ADVOCATES - San Francisco, CA Featured Maintenance Planner VIRGIN AMERICA - Burlingame, CA View More Listings | Post a Job If you're going to play in someone's yard, you have to play by their rules. The Daily Beast's Mike Dyer, as quoted by The Wall Street Journal        Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.   Sign Up SmartBrief offers 200+ newsletters Advertise Learn more about the SmartBrief audience Subscriber Tools: Manage Subscriptions Update Your Profile Unsubscribe Send Feedback Archive Search Contact Us: Advertising  -  Dena Malouf Jobs Contact  -  jobhelp@smartbrief.com Editor  -  Ambreen Ali Contributing Editor  -  Ben Whitford Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2016 SmartBrief, Inc.® Privacy policy |  Legal Information